Customer Experience

Employee Engagement

Responding to Negative Feedback

The negative feedback arena is vast because it embraces customers and employees — the lifeblo...

Gordon Polovin

July 24, 2021 | 10 MIN READ

Customer Experience

What Is Customer Engagement Marketing?

Good marketing gets the job done, sometimes without drawing attention to itself at all. Done we...

Gordon Polovin

April 28, 2026 | 9 MIN READ

Customer Experience

Balancing the Conversation for CX: How to Speak to Customers in “The New Normal”

There was a period over the past year where companies weren’t sure if they should market and ...

Jake Burgess

April 28, 2026 | 5 MIN READ

Customer Experience

Employee Engagement

The Online Suggestion Box: A Robust Feedback Tool for Customers and Employees

Why is employee and customer feedback important? A company’s ROI connects closely to retaini...

Gordon Polovin

June 3, 2023 | 7 MIN READ

Employee Engagement

HR Trends in 2021 That Turned Management Thinking Upside Down

The pandemic’s impact on HR trends 2021 The COVD-19 pandemic altered our lives in significan...

Gordon Polovin

July 7, 2023 | 8 MIN READ

Customer Experience

5 Customer Experience Lessons We Can Take From 2020

It’s easy to think that the average consumer has radically changed over the past 12 months. B...

Jake Burgess

June 29, 2026 | 5 MIN READ

Customer Experience

Market Research

What is growth marketing, and how does it relate to the customer experience?

What is growth marketing? Many sales enablement experts alternatively title their designations...

Gordon Polovin

April 23, 2024 | 9 MIN READ

Feature Focus

General

QR Code Convenience: Safe and Simple Survey Distribution

With our modern and tech-savvy world we see QR codes everywhere: food menus, instruction manual...

Adam Spencer

June 18, 2024 | 3 MIN READ

Customer Experience

Top Customer Experience Marketing Trends Today

They say the customer is always right—but it sure doesn’t always feel that way, does it? ...

Sogolytics

May 18, 2023 | 7 MIN READ

Customer Experience

Market Research

Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies

Branding rests on a combination of marketing activities that build a personality or reputation....

Gordon Polovin

March 23, 2021 | 8 MIN READ