Customer Experience

Market Research

Omnichannel Marketing vs. Multichannel Marketing: Who’s Winning the Game?

Omnichannel marketing today is more than just a buzzword. Brands across the spectrum are le...

Savan Kharod

April 28, 2026 | 7 MIN READ

Customer Experience

Digital Customer Experience Management – The Latest Sales Enablement Function

If anything is trending more than customer experience today, it's all things digital. It's no s...

Gordon Polovin

June 2, 2026 | 6 MIN READ

About Sogolytics

Customer Experience

Customer Lifetime Value (CLV) – A Key Metric in the Pursuit of Customer Service Feedback

What is the lifetime value of a customer? Marketing executives in businesses all over the USA ...

Gordon Polovin

August 19, 2026 | 6 MIN READ

Best Practices

Customer Experience

How To Use Data To Improve Customer Experience

What is data and why is it so important? Businesses with the foresight to differentiate their ...

Gordon Polovin

July 16, 2026 | 8 MIN READ

Employee Engagement

Survey Types

How to Launch an Employee Exit Survey

Saying goodbye to employees can be tricky -- is it worth extending the conversation? "So long, ...

Melissa Krut

June 15, 2020 | 1 MIN READ

Customer Experience

Improving B2B Customer Experience with Customer Journey Mapping

What is the Customer Experience in B2B markets and companies? B2B challenges frequently make t...

Gordon Polovin

July 5, 2020 | 9 MIN READ

Customer Experience

Financial Services

How to Improve Customer Experience in Banking

Key Takeaways Banking customer experience spans mobile apps, websites, branches, ATMs, and...

Gordon Polovin

June 2, 2026 | 9 MIN READ

Best Practices

Employee Engagement

You Can Change Company Culture For the Better

A good company culture will make coming into work enjoyable and encourages engagement and reten...

Adam Spencer

June 11, 2020 | 3 MIN READ

Customer Experience

VoC and ROI: How can Voice of the Customer impact revenue?

Henry Ford famously (or infamously) said car buyers could have any color they wanted as long as...

Gordon Polovin

May 5, 2021 | 9 MIN READ

Employee Engagement

Optimizing employee experience: How does language figure into the picture?

How diverse is America really?  The USA in the 21st century is a cultural hodgepodge that com...

Gordon Polovin

May 29, 2020 | 6 MIN READ