Market Research

Demographic Segmentation – A Vital Cog in Every Marketing Research Wheel

The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks,...

Gordon Polovin

June 8, 2023 | 9 MIN READ

Customer Experience

Will Customer Effort Score Be the Next Best Predictor of Success?

Customer effort matters. That’s not new. However, in 2020, there’s added benefit in making ...

Jenn Goddu

December 2, 2022 | 6 MIN READ

Customer Experience

Survey Types

What is a customer experience program, and why is customer feedback tied to it so closely?

Sales enablement and marketing experts agree on one thing - aiming for flawless customer experi...

Gordon Polovin

May 24, 2021 | 7 MIN READ

Customer Experience

What is Customer Journey Mapping?

Customer journey mapping is the marketing activity that visually represents the customer or pro...

Gordon Polovin

May 8, 2026 | 10 MIN READ

Customer Experience

Market Research

Survey Types

Why the Brand Awareness Survey is Becoming a Vital Tool in the Marketing Process

What is brand awareness, and why is it important?  Good branding is the art of connecting an ...

Gordon Polovin

July 28, 2020 | 8 MIN READ

Employee Engagement

Boosting Employee Engagement Through eLearning

If you want to make your business successful, start with your workers. As statistics show, em...

Alexey Kutsenko

July 28, 2020 | 6 MIN READ

Employee Engagement

General

The Future is Flexible: How Flexibility Attracts Job Seekers

Physical flexibility is often something we envy in the young. At work, we may also look back fo...

Jenn Goddu

July 14, 2026 | 5 MIN READ

Customer Experience

How to Make Your Customer Communication More Humane

Everywhere you look, you'll find a radical shift in the way brands are communicating with t...

Shrushti Shah

April 27, 2026 | 6 MIN READ

Employee Engagement

5 Step Employee Experience Lifecycle for HR

As improving holistic employee experience becomes a top priority, evaluating the complete emplo...

Gordon Polovin

April 28, 2026 | 10 MIN READ

Employee Engagement

Employee Appreciation – The One Big Thing That Can Extend the Employee Life Cycle

The competition for human skills and talent in the modern world has turned into a cutthroat sit...

Gordon Polovin

July 8, 2020 | 7 MIN READ