Customer Experience

How to Conduct a CX Audit to Improve Service Quality

Businesses that provide an excellent customer experience (CX) have better sales and brand l...

Richard Conn

September 4, 2023 | 8 MIN READ

Customer Experience

Round Out Your CX Program with Closed Loop Feedback Management

What? Feedback is feedback, right? Well, yes, but what you do with it is what makes it closed ...

Kendall Place

May 6, 2021 | 4 MIN READ

Customer Experience

The Best Ways to Collect Customer Feedback

Why care? Organizations spend billions of dollars every year on digital technology apps that a...

Gordon Polovin

November 30, 2020 | 9 MIN READ

Customer Experience

Customer Service Skills in 2026 and Beyond

What are customer service skills? Every business today that’s into making the customer exp...

Gordon Polovin

August 19, 2026 | 9 MIN READ

Customer Experience

How do customer touchpoints drive marketing strategies in a competitive environment?

What is a customer touchpoint? Imagine this—you leave by car from your home in Boca Raton. Y...

Gordon Polovin

May 26, 2023 | 9 MIN READ

Employee Engagement

How To Transform Onboarding to Kick-Start Employee Engagement

What’s the point of going through the strenuous undertaking of hiring a new employee if your ...

Gordon Polovin

June 5, 2023 | 7 MIN READ

Best Practices

Customer Experience

Market Research

Do You (Really) Have a Customer Experience Strategy?

If the C-suite asked to see your customer experience strategy, what would you share? Do you hav...

Kathy Edens

September 28, 2020 | 6 MIN READ

Market Research

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentat...

Gordon Polovin

August 19, 2026 | 10 MIN READ

Market Research

Behavioral Segmentation: A Crucial Aspect of Market Segmentation

Segmenting a market means developing the most vivid view possible of a particular customer oppo...

Gordon Polovin

September 12, 2023 | 8 MIN READ

Market Research

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...

Gordon Polovin

August 19, 2026 | 9 MIN READ