Cherie Foo

Cherie is an avid lover of hiking, and she can easily spend hours curled up with a good book. Her greatest personal achievement to date is surviving a 48 hour bus trip -- in which she was jammed shoulder to shoulder with strangers (and live chickens which were illegally smuggled on board).
Best Practices
How to Create a Marketing Strategy for a New Business
If you’re trying to market or promote a brand new business, what do you do? Where do you star...
Cherie Foo
July 11, 2023 | 8 MIN READ
Best Practices
New Business – But First, Market Research
Starting a business? Take it from us—you should never commit to an idea without first doing m...
Cherie Foo
January 3, 2023 | 8 MIN READ
Best Practices
Target Audience 101: Find Your Ideal Customers
Regardless of the type of business you’re running, it’s important to figure out who your ta...
Cherie Foo
January 2, 2023 | 8 MIN READ
Best Practices
Product-Market Fit: Why it Really Matters
If you’re working on a business idea, or you’ve been talking to folks in the start-up space...
Cherie Foo
December 20, 2022 | 8 MIN READ
Best Practices
How to Write a Business Plan (And Why It’s Important)
Need to create a business plan, but not sure how to get started? You’ve come to the right ...
Cherie Foo
June 17, 2026 | 8 MIN READ
Best Practices
Learner Experience: Then vs. Now
Imagine what college was like for someone who graduated twenty years ago. Now, compare their ex...
Cherie Foo
November 29, 2022 | 8 MIN READ
Best Practices
Rentals and Reviews: Boosting Guest Satisfaction
If you’re managing rental housing, you definitely understand how important feedback and revie...
Cherie Foo
November 22, 2022 | 8 MIN READ
Best Practices
5 Tips to Deliver Great Learner Experiences
In a nutshell, "learner experience" refers to the learner’s journey through a certain course,...
Cherie Foo
March 27, 2023 | 8 MIN READ
Best Practices
The Staying Power of Hospitality Reviews
Regardless of which industry you work in, reviews are good for business—that much is obvious....
Cherie Foo
November 15, 2022 | 8 MIN READ
Best Practices
Airbnb’s Impact on the Rental Landscape
Before Airbnb and Vrbo came about, the rental landscape was drastically different. For one t...
Cherie Foo
November 10, 2022 | 8 MIN READ
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