“Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.”

― Warren Buffett

Are you paying thousands for enterprise survey software? Would you buy a car that gets only 8 miles a gallon? Both are hard to justify. Both waste money. And both have forgotten Rule No.1.

In this article, I’ll explain why you don’t have to pay exorbitant fees for premium survey features when you can get the same functionality and more with Sogolytics.

Before I do that, what exactly does enterprise survey software mean?

• A single, consistent platform for conducting many types of surveys
• Consolidating customer feedback in one place to flatten vertical silos and have more control over enterprise data
• Accommodating many users and enabling secure collaboration
• Advanced features for complex surveys
• Integration with other enterprise systems

Why do you need enterprise survey software?

Surveys have evolved from casual feedback gathering exercises to powerful strategic weapons for modern customer-focused organizations. These forward-thinking companies are interested in hearing from the silent majority who aren’t outspoken on social media. They want to turn customers into promoters – loyal enthusiasts who will keep buying and refer others. They need to respond to customers in real-time. They want to hold onto high-performing employees. And they need more than what’s offered in popular, ubiquitous, low-end survey tools.

What features define enterprise-class survey software?

Now that we’re clear on what enterprise survey software means and why it’s needed, let’s look at what defines an enterprise-class package:

• Multi-user accounts: Manage user access and collaborate securely.
• Powerful analytics: Drill down by question, do side-by-side comparisons of demographic groups, and evaluate response trends.
• Guaranteed anonymity: Receive candid responses without taking extra steps or spending extra money to ensure confidentiality.
• Automated alerts: Get notified when customers respond negatively to a survey question so you can respond in real-time if desired.
• Advanced branching logic: Navigate participants to targeted questions based on a range of conditions.
• Complete brand control: Match the entire survey experience to your brand – from colors to invitation.
• Merge multiple surveys: Analyze and report on data from several surveys in one place.
• APIs to integrate with other systems: Automate the survey process and integrate survey data.
• SSL encryption: Protect sensitive data by encrypting survey responses during transmission.

Survey vendors that don’t show prices on their websites offer many of these features; the problem is, their prices are just plain exploitative. Sogolytics offers all these features and more―at an affordable price―in other words, Rule No. 2.

See our pricing page to learn more about Sogolytics for enterprise teams.

But are we an enterprise?

You don’t have to be a Fortune 500 company to think of your team as an enterprise. In many cases, even single-consultant shops or SMBs (small and medium businesses) can take advantage of the improved opportunities of “enterprise” offerings.

Merriam-Webster offers three definitions of an enterprise: (1) “a project or undertaking that is especially difficult, complicated, or risky”, (2) “a unit of economic organization or activity” or “a systematic purposeful activity” and (3) “readiness to engage in daring or difficult action”. While these run the gamut a bit, it’s plain that an enterprise might be a bold move, but it’s worth doing well.

If you’re looking for advanced reports like Omni, Segmentation, or Engagement, you just might be an enterprise. If you know the difference between email sender verification and domain authentication, you might be an enterprise. If your team loves keeping data secure and protected and won’t share logins, you might be an enterprise. If you’re into whitelabel solutions, API, and Single Sign-On, you might be an enterprise.

At the risk of sounding like a stand-up comedian, there are plenty of signs that you might be an enterprise. They may have nothing to do with your operating budget, the size of your team, your brand recognition, or your office location — if you even have an office. Enterprise solutions can make a big difference for organizations of all sizes and structures.

Ready for your enterprise conversation? Get a demo today!