Customer spend patterns keep changing throughout the year. Have you ever noticed customers buying more freely during the holiday season, or even towards the beginning of the month?
It’s important to ensure your customer experience strategy reflects this ever-evolving mindset. By taking the changing seasons (and festivities or occasions) into consideration, you can create seasonal customer experiences. These will help you get a head start on the top trends and needs of the period.
Seasonal customer experience strategies help you stay relevant, engage with customers better, and capitalize on emerging trends year-round. As a result, you can also build stronger relationships with your customers.
After all, customer experience today is all about going above and beyond. When you stay away from the seasonal trends, you are risking losing customer loyalty.
Just imagine your favorite retailer staying away from Black Friday sales. Sounds disappointing, right?
To ensure you’re delivering on your customers’ seasonal demands, here are some ideas to get started:
1. Reflect the spirit of the season
Customers expect you to embrace the spirit of the season. From Easter sales to Halloween offers – you need to ensure you’re keeping up with customer expectations year-round.
By joining in on the trends, you can make sure your business stays relevant. The best way to do this? Incorporate trending themes into your UX, provide seasonal promotions, limited period offers, social media posts, and more.
For example, this summer you can show off the beachy vibes, provide discounts and offers for relevant products, and embrace the spirit of the great outdoors.
2. Join in on seasonal activities
Instead of just offering the right things, connect with your customers via the trending activities of the season.
Summer is the season of heading back outside. As people begin thinking of BBQs, beaches, and picnics, you can incorporate that into your offerings. Host outdoor events, partner with brands to offer more relevant promotions, and create a vibe your customers love.
But to do that, it’s important to first understand your customers. So, why not ask?
Decode customer sentiments with our customer feedback survey template!
Improving your understanding of the customer persona can help you partner with brands that appeal to your audience, ultimately improving customer loyalty.
3. Make it visual
Reflect the spirit of the season across your UX, social media, and communication. Ensure that the trends aren’t just limited to the products, but are a part of the overall customer experience.
After all, aesthetics play a large role in customer perceptions.
This helps you create an experience that resonates with your customers, strengthening your connection with them and ultimately building customer loyalty.
4. Give seasonal recommendations
Depending on your business, you can also engage your audience by providing seasonal recommendations. For example, if your business is focused on travel then offering summer travel destination ideas could be a good start. Alternatively, if you’re a skincare brand you could offer skincare routine recommendations based on the season.
By tailoring your offerings to deliver value based on what your customers are most likely experiencing, you can build trust and make it easy for your customers to turn to you.
5. Offer seasonal loyalty bonuses
Sometimes seasonal discounts just don’t cut it.
If you have a strong loyalty program, you can double down on it by offering seasonal bonuses or limited time offers that encourage your audience to participate in the seasonal CX you’re providing!
Perhaps buying the limited-edition Summer Collection products you’re offering will help customers achieve 2x more loyalty points. Alternately, you can create special offers for members based on the most popular products of the season.
It’s all about creating offerings that add the most value for your customers.
Ready to up your seasonal CX game?
If you haven’t already incorporated the flexibility of seasonal trends into your CX strategy, it’s time to get started!
Not only does this help you get to know your customers better, it also provides several different ways to connect with your audience. From partnering with relevant brands to providing value based on what’s most pertinent for them at the time, seasonal customer experience is a great way to ensure your customers trust and rely on your brand time and time again.
If you aren’t already collecting feedback to better understand what your customers expect, it’s time to get started. Sogolytics helps you gather and analyze customer feedback to ensure you’re on track to deliver experiences your customers love.