Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
Promoters, Passives, Detractors: Understanding Net Promoter Score (NPS) & Turning Feedback into Growth
Even if you're a novice in the world of customer experience, you've very likely encountered Net...
Gordon Polovin
May 28, 2025 | 11 MIN READ
Customer Experience
The Future of Certifications: How Trade Associations Can Modernize Assessments
Professional development is a critical part of personal and professional growth, and one of the...
Gordon Polovin
May 19, 2025 | 11 MIN READ
Customer Experience
Advocacy with Impact: How Trade Associations Can Use Data to Strengthen Their Lobbying Efforts
Interested in how trade associations can maximize their research efforts? You're joining us hal...
Gordon Polovin
May 19, 2025 | 11 MIN READ
Customer Experience
Going Beyond Surface-Level Research: How Trade Associations Can Conduct Meaningful Grassroots Studies
If this title caught your attention, you may already have plenty of experience with trade assoc...
Gordon Polovin
May 19, 2025 | 11 MIN READ
Customer Experience
Policymaking: Why Trade Associations Need Real-Time Public Sentiment Data
No matter your organization, the right data can make the difference between good and bad decisi...
Gordon Polovin
April 21, 2025 | 11 MIN READ
Customer Experience
How to Ask Ethnicity Survey Questions the Right Way: Best Practices & Examples
Why does structuring every ethnicity survey question matter?
Well-thought-out survey questions...
Gordon Polovin
May 16, 2025 | 11 MIN READ
Customer Experience
Cross-Sectional Surveys: The Quickest Way to Gather Actionable Insights
What is a cross-sectional survey?
Professional researchers define cross-sectional survey - alt...
Gordon Polovin
May 16, 2025 | 11 MIN READ
Customer Experience
Retaining Your Fitness Center Members — Seven Tips On What To Do, Why, And How!
Long-term gym membership is the lifeblood of gym success and fitness industry leadership. Simpl...
Gordon Polovin
April 29, 2025 | 11 MIN READ
Customer Experience
The Representative Sample: Why it’s Crucial to Research and Data Statistics Accuracy
Marketers in every industry, including B2B and B2C, strive to understand what inspires their ta...
Gordon Polovin
March 27, 2025 | 11 MIN READ
Customer Experience
Qualitative vs. Quantitative: Understanding Types of Market Research Surveys
There's a difference between marketing research (a broad approach to looking at various marketi...
Gordon Polovin
March 20, 2025 | 11 MIN READ
