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Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things up, you need to get up close and personal with your priorities. You need to know (or figure out!) what you're about and what you're not. You need to make hard decisions, and…

Touting a people-first culture can sound silly on its surface. What else are you going to have? A cubicle-first culture? A puppy-first culture? Anyone working from home with a canine may already be living that last one. Yet, it's the people-first approach that gets the attention. This article provides an…

There was a time when "corporate social responsibility" was seen as just some abstract jargon. That time has passed. Today's consumers expect brands to act for the good of society. Multiple studies show over 70% of consumers want to know that the brands they choose are supporting the causes they…

This is a difficult post to write, but its message is critical. While companies, governments, and individuals around the world struggle to comprehend and respond to the horrific attacks on Ukraine, the courage and strength of Ukrainians in the face of this terror leave us with one clear message: We…

Children are notoriously difficult to engage for long periods of time. They’ve got permanently itchy feet and tiny attention spans. And yet, children’s museums can capture their attention and imagination for hours on end. How do they do it? And if museums are able to engage and educate these mercurial…

Sogolytics · Empathy At Work What's on your mind these days? War and peace, sickness and health, and all points in between -- there's a lot going on. With so many stressors in our lives, it can be difficult to be productive, to focus on work, or even to focus…

In a week that included both the Martin Luther King, Jr. holiday -- celebrated as the National Day of Service -- and a presidential inauguration, the value of service has been highlighted even more than usual. The service of our national leaders, those who keep us safe, and those who…

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Empathy At Work

Think small: Valuing service in the new normal