Jacob Simkovich
Best Practices
How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes
Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...
Jacob Simkovich
August 25, 2021 | 5 MIN READ
Best Practices
Why Focus on HR and Marketing Alignment?
There are so many stories out there about the importance of alignment between marketing and sal...
Jacob Simkovich
August 3, 2021 | 5 MIN READ
Best Practices
How Developing Webinars Develops Employees
As a marketer responsible for organizing and managing webinars for demand generation and though...
Jacob Simkovich
June 8, 2023 | 5 MIN READ
