About Sogolytics

Event Planning

Fitness

Franchise

K-12/Higher Education

Close Out the Year with Impact and Insights: Where to Find Sogolytics This Fall 

Fall has always been a season of momentum. For organizations across industries, it’s a time t...

Phillip Pinero

August 27, 2025 | 6 MIN READ

Customer Experience

Fitness

Omni-Channel Journeys for Fitness Industry

Creating an omni-channel experience in fitness can make all the difference for your members. ...

William Breitenbach

August 29, 2025 | 11 MIN READ

Fitness

Fitness Experience Evolution: At-Home or Gym Workout?

Anyone entering the fitness arena trying to improve their physique, mental health, body flexibi...

Gordon Polovin

July 17, 2025 | 14 MIN READ

Fitness

Market Research

Navigating Franchise Branding: Standing Out While Staying True to the Brand

Franchise ownership presents a unique challenge: while you benefit from an established brand wi...

Cherie Foo

July 17, 2025 | 10 MIN READ

Customer Experience

Fitness

Retaining Your Fitness Center Members — Seven Tips On What To Do, Why, And How!

Long-term gym membership is the lifeblood of gym success and fitness industry leadership. Simpl...

Gordon Polovin

July 17, 2025 | 13 MIN READ

Customer Experience

10 Fitness Trends Going Viral In 2025: How Your Gym Can Capitalize On Them

Mapping the fitness industry's future direction without referring to the American College of Sp...

Gordon Polovin

March 17, 2025 | 14 MIN READ

Customer Experience

Unlocking Member Loyalty: What Gyms Need to Know – Study Results

The fitness industry is thriving, but keeping members engaged remains a major challenge. While ...

Sarah Faiz

March 17, 2025 | 6 MIN READ

General

How to Build a (Really!) Sustainable Fitness Routine

Starting a fitness routine is easy, but sticking to it is the hard part. Many of us begin with ...

Cherie Foo

March 17, 2025 | 12 MIN READ

Employee Engagement

Feel the Burn, Not the Burnout: How to Avoid Burnout as a Personal Trainer

Personal trainers are often seen as the epitome of health and motivation, inspiring clients to ...

Cherie Foo

March 17, 2025 | 11 MIN READ

Customer Experience

The Psychology of Commitment: How to Get Gym Members to Stick Around

Customer retention is always important, but retaining members is one of the most significant ch...

Cherie Foo

February 3, 2025 | 13 MIN READ