About Sogolytics

How Employees Can Transform Brand Awareness

LinkedIn is more than just a professional networking site. It’s a powerful brand awareness to...

Jake Burgess

December 11, 2023 | 6 MIN READ

Customer Experience

Unleashing the Power of Customer-Centric Strategies

Things just aren’t what they used to be. Change itself isn't a bad thing, but the new digi...

LeTeisha Newton

December 11, 2023 | 6 MIN READ

Customer Experience

Employee Engagement

Five More Groundbreaking Employee Engagement Benchmarks

If there's any doubt in your mind, rest assured: Employee experience has a huge impact on custo...

Gordon Polovin

February 23, 2024 | 7 MIN READ

Employee Engagement

Integrated Communication for Better Employee Relationships

Ayesha, an HR professional in a mid-sized IT firm, is experiencing a dilemma. Even as she conti...

Ruma Malia

December 4, 2023 | 5 MIN READ

Customer Experience

Employee Engagement

5 EX Metrics to Transform Your CX

Two vital business success drivers are employee retention and customer loyalty, thus consolidat...

Gordon Polovin

February 23, 2024 | 9 MIN READ

Customer Experience

Travel and Hospitality

Leisure Travel Expectations for 2024

What did you do during the pandemic? Chances are, you didn't get out much. The fear of a deadly...

Gordon Polovin

January 20, 2025 | 6 MIN READ

Customer Experience

Employee Engagement

Understanding the Overlap Between EX and CX

Can you imagine a business where there's hardly any interaction between customers and employees...

Gordon Polovin

November 22, 2023 | 8 MIN READ

Customer Experience

Tailoring CX Strategies for Inflation

The US economy is facing record inflation rates, and this has impacted nearly every aspect of c...

Disha Sanghvi

November 8, 2023 | 5 MIN READ

Employee Engagement

Elevating DEI for Better Experiences Year-Round

Fostering diversity, equity, and inclusion (DEI) in today’s business age has become more than...

LeTeisha Newton

November 1, 2023 | 9 MIN READ

Employee Engagement

Professional Development

Change Management in the Era of Employee Experience

Nobody ever said change would be easy, but it shouldn't have to be so hard -- right? We've (...

Melissa Krut

October 29, 2023 | 3 MIN READ