Customer Experience

B2B Customer Service: What it Is, Why it Matters, and Best Practices for Excellence

There are three things to remember as the pillars of designing B2B customer service questions a...

Gordon Polovin

March 17, 2025 | 13 MIN READ

Customer Experience

Buyer Journey vs. Customer Journey: Key Differences and Why They Matter

Let's face it: Your prospective customers don't just wake up one day and suddenly decide to buy...

Kashyap Vyas

September 11, 2024 | 14 MIN READ

Best Practices

General

Data Integration and B2B Brand Development: How well are you protecting your data?

The digital era, the Internet of Things (IoT), social media, mobile apps, analytics, Big Data, ...

Gordon Polovin

April 18, 2024 | 7 MIN READ

Customer Experience

Sales Enablement and How It’s Changing B2B Customer Experience (CX)

Traditionally, businesses selling products and services to other businesses (commonly referred ...

Gordon Polovin

January 4, 2022 | 6 MIN READ

Best Practices

Customer Experience

How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes

Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...

Jacob Simkovich

August 25, 2021 | 5 MIN READ

Customer Experience

Market Research

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that busines...

Gordon Polovin

June 8, 2023 | 7 MIN READ

Customer Experience

Market Research

B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy

B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...

Gordon Polovin

June 5, 2023 | 7 MIN READ

Customer Experience

Market Research

B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference

Customer experience is one of the biggest topics in business these days, but as you might expec...

Gordon Polovin

June 2, 2023 | 12 MIN READ

About Sogolytics

Market Research

Firmographic Segmentation: A Crucial B2B Marketing Strategy

Breaking down your data to make the most of every slice? Our series on segmentation continues! ...

Gordon Polovin

June 2, 2023 | 8 MIN READ

Customer Experience

Improving B2B Customer Experience with Customer Journey Mapping

What is the Customer Experience in B2B markets and companies? B2B challenges frequently make t...

Gordon Polovin

July 5, 2020 | 9 MIN READ