Results for : customer journey

How to Ensure Amazing UX Doesn’t Make Us Lazy Humans

No one wants to work harder than they have to, right? Since design scholar and researcher Don Norman coined the term User Experience in 1993, UX has more than just changed our relationships with gadgets. The concept of delivering outstanding user-centric experiences has become central to our experiences as consumers.…

Digital Transformation in People-Centric Industries

Digital transformation isn't a buzzword; it's an integral part of virtually every modern business. In industries like healthcare, where personal connection is vital, digital transformation is the bridge that connects the human touch with technological brilliance. Let's explore how sectors such as education, hospitality, healthcare, and retail can ride this…

Top 7 Digital CX Strategy Trends

This is the second part of a two-part Digital Customer Experience Strategy series. The first part covered all aspects of constructing a customer experience strategy. We ascertained the importance of online and offline touchpoints, and how these form the stepping stones for every successful customer journey. Simply ensuring that some…

How Leadership Can Foster a Holistic View of CX

Sogolytics · How Leadership Can Foster a Holistic View of CX | Sogolytics BlogCast Having a holistic view of the customer in customer experience  is essential for creating meaningful and effective interactions, building lasting relationships, and ultimately driving business success. It aligns business strategies with customer needs and helps organizations…

The Ultimate Guide to Digital CX Strategy

The ultimate digital experience strategy depends critically on an omnichannel presence. This extends to websites, apps, social media, and the multiple devices connecting to these platforms. The more present you are across channels, the more likely you are to be accessible and therefore top-of-mind for your consumers, increasing retention rates.…

How Leadership Affects Company Culture and Its Impact on CX

Sogolytics · How Leadership Affects Company Culture and Its Impact on CX | Sogolytics BlogCast Welcome back to our series focused on looking at how leadership affects CX! Catching up? Previously, we explored the relationship between leadership and customer experience (CX) and how effective leadership contributes to building a foundation…

5 Steps for Successful Omnichannel CX

Want customers? Meet them where they are! With rapidly evolving customer expectations, it's safe to say that customers expect businesses to be accessible across platforms and formats. Hello, omnichannel CX! What is an ideal omnichannel strategy? An omnichannel ideal is one in which a single platform creates online access integrated…

Decoding Omnichannel Customer Expectations

Omnichannel marketing is all about staying relevant to customers. How? By enabling customers to interact with your business and buy from you when and how they prefer. In fact, this might sometimes be quite different from how you want to sell. Savvy marketers will tell you that the "omnichannel" concept…

Top 5 Tips for Customer Journey Mapping

Want to learn the progression of interactions a customer has with your brand? You can chart out their customer journey to get a clear perspective. This process is called customer journey mapping, and it's what many organizations use to get a better understanding of how customers interact with their brand,…

Why Global Companies Need Multilingual Surveys

In today's global markets, many companies do business all around the world - which means working with diverse customer segments, each with different geographic, cultural, and language profiles. To better understand these audiences and ensure your company continues to provide the best customer experience (CX) possible, it's important to get…

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