Results for : customer journey

Uncovering the Silent Majority: Gleaning Insights from Non-Vocal Customers

Most brands have begun to realize that customer feedback is essential for business growth. It unlocks new potential in product development, customer service, marketing, and more. And while a minority of customers are happy to shout from the rooftops about their experience—perhaps even becoming brand advocates—the vast majority are silent.…

How to Choose the Right CX Consultant

The customer experience (CX) embraces a network of touchpoints (TPs) that customers follow from start to finish in their engagement with a brand. Typical examples of early TPs are seeing the brand for the first time when it is used by another person, listening to the opinions of users, reading…

Customer Engagement Software vs. CRM

At a company forum the other day, the lecturer, when talking about customer engagement software, said to his audience that "it revolves around developing an integrated platform that helps management in sales enablement to deliver a better customer experience." Someone asked, "I'm confused; how does it help me do that?"…

How Data Is Revolutionizing Banking CX

This article focuses on how banks and financial service institutions can create a more meaningful customer experience, gaining an advantage in an intensely competitive marketplace where startup disruptors continuously threaten traditional practices with high-tech innovations. Keeping this in mind, we will dive into institutional banking's response and why data today…

How to Create a Marketing Strategy for a New Business

If you’re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article, where we will teach you how to create a marketing strategy for a new business, step by step. Here’s a quick overview of the entire…

5 Storytelling Examples Connecting Brand & Customer Journey

Your customers are exposed to branding everywhere. Storytelling is one way to connect your brand and customer journey so that your product or service stands out. This article rounds up some great examples to illustrate the power of brand stories. Brand storytelling can have a real impact throughout the customer’s…

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit record lows, according to the Edelman Trust Barometer. The 21st annual survey of 33,000 respondents did find people trust business more than government in many countries, yet brands still have a lot of work to do.…

Realtor vs. Home Cash Buyer: Seller Experience Comparison

So, you're ready to sell your place? Definitely a big decision! Now that you've made this choice, though, you've got another big one ahead: Will you be selling through a realtor or through a home cash buyer? Selling your house, condo, or townhouse through a realtor What is a realtor?…

What Scary Movies Tell Us About CX

There are many people in the world who love a good scare, and there are plenty more people who love watching others get scared. I'm in that second category. Watching a scary movie is likely to cause me to throw popcorn at the screen, scream at the top of my…

How Do YOU Contribute to CX: Marketing Writer

In customer experience, marketing matters. Before we break that down, though, let's get one straight: Plenty of people make the assumption that marketing is all about sales. Not really the case. I mean, sure, marketing can be salesy and driven to bring in leads, but that truly isn’t the essence…

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