Results for : market research survey

Tooling Around

I’ve been doing a lot of trainings lately, and as usual, I’ve seen a pretty wide variety of uses of the Engage platform. (more…)

Sogolytics — Your Very Own Research Tool

Though Sogolytics is first and foremost an online survey software, it has evolved over the years to become a comprehensive research tool. With over 185 strong features and counting, Sogolytics is every bit a researcher’s panacea. Here’s a small guide on how to use some of our features to turn…

How to Create a Cross Tab Report

A Cross Tab Report shows the relationship between two or more survey questions. It’s often used to compare how different groups responded to your survey questions. Sogolytics’s Cross Tab Report is available with all our online survey packages. Cross tabbing can uncover all kinds of insights about your survey participants.…

Why Online Surveys are More Important than Ever

Since the internet boom of the late 1990s, sociologists and other researchers have been concerned about its effect on society. Even back in 2005, while hailing unprecedented access to information, many researchers were talking about society fragmenting into small, cloistered units with little in common. Looking back, this apprehension seems…

Conducting Surveys in the Post-Information Age

The Information Age was characterized by easy access to previously hard to get information. This period was fueled by the increased use of personal computers and the widespread use of the internet. And in the post-information age, we lead an even greater percentage of our lives online, and “Googling” has…

Using Assessments to Create a Better Business

In an increasingly competitive global marketplace, you need a highly trained and qualified workforce, as well as top-level executives with innovative ideas. Being able to innovate and grow is the only way to stay competitive. That’s why skills management is essential. Sogolytics’s assessment tool allows you to determine how successful…

Why Conduct Online Market Research Surveys?

Ever wonder why a market research survey is so important? Since the internet and mobile technology have made it possible to reach people on the go, marketing surveys are a perfect tool to take your customers’ pulse. Here’s why Sogolytics advocates conducting these types of surveys: Revise Product Offerings or…

Role of Social Media in Customer Research

The explosion of social media has taken the world by storm. Social media offers valuable insights into what your customers think, what questions they’re asking and what problems they’re facing, resulting in  a treasure trove of data which you can use in customer and market research. Twitter: Using Twitter Advanced…

Paul Felix Lazarsfeld: The Father of Research Surveys

Paul Felix Lazarsfeld, popularly known as the founder of modern research surveys, made considerable contributions towards statistical survey analysis, panel methods, latent structure analysis and contextual analysis. In the early 1930s, Lazarsfeld introduced research through the use of surveys by conducting a study of Marienthal, a small industrial town near…

Use of Surveys in the Conceptual Age

Knowledge and strategic planning were once the most important elements of any business or enterprise. However, according to a recent IBM Global CEO study, “creativity” is now the future of business evolution. In the Conceptual Age, right-brain skills will be key. Considering the rate of change and the complexity that…

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