Results for : survey design

How can you tell when your customer feedback survey has gone stale?

You know you want to solicit customer feedback. You carefully craft questions and set up the survey. You invite customers to respond. But then what happens? Are you leaving your customer feedback survey open for too long? Let's explore the several signs that  tell you your survey has gone stale.…

Mobile Survey Experience: Better CX On The Go

Whether you fall into the category of “I can’t be without my phone for a minute” or “I have a phone, but really only use it for quick calls or in case of emergency,” you are likely part of the 95% of Americans who own a cell phone. According to…

How to Show Your Survey Participants The Love

Valentine's Day may be over, but there's still one group of people who could really use some love: your survey participants! Your research projects are thoughtful, strategic, and designed to deliver meaningful insights that inform decisions and power success... but if nobody responds to your questions, the whole thing just…

How to Ensure Quality Survey Results and Create Compelling Reports

Gathering data is one thing, but parsing the information to tell a compelling story is quite another. Your data must go beyond simple graphs and charts—it must be presented in an interesting way that presents your stakeholders with meaningful insights. A truly powerful report brings results together into a compelling…

The Weighty Argument For Rating Questions

Which of these best conveys the message? It's great to rate! Rate, don't wait! Weight, don't wait! Rate on! As a writer, I'm okay with continuing to brainstorm sayings and slogans and reminders to encourage researcher to utilize rating questions. As an advisor and consultant to survey designers, however, I'd…

How to Edit a Live Survey (And Why You Maybe Shouldn’t)

If you're wondering how to edit a live survey, you've missed the most critical step in the survey design process. What kind of testing did you do? "Testing" = I clicked the link and it opened, so I guess it's good to go. Real Testing = I totally understand the goals of…

How Important Is Research Design To Your Marketing Strategy?

A company CEO believes strongly that his reinsurance company can successfully enter the auto market by promising dealers a 30 percent increase in gross profits for zero investment. He wants to develop the branding around this theme — a 90-degree change from the business's current position. Unfortunately, the board sees…

How to Use Surveys to Nail Back-to-School Plans

Let’s face it: Everyone wants K-12 kids back in school full-time, none more so than the kids themselves. But with the strict guidelines found in the CDC's "Operational Strategy for K-12 Schools through Phased Prevention," teachers, parents, students, staff—everyone—have concerns and ideas about the best way to accomplish it. How…

Survey As Conversation: Wrapping It Up

Full disclosure: I've put off finishing this Survey as Conversation series for longer than expected, but that's probably to be expected for the final step in most processes. After all, though many of us feel pretty good about the questions we want to ask in the middle of our research,…

How to Survey Your Target Audience’s User Experience

Continuing our previous post, "4 User Experience Questions to Include in Your Survey," what questions you ask should be combined with best practices on user experience surveys. Not everyone reports a similar experience, so it behooves you to learn how you can best survey your target audience’s experience that gives…

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