Best Practices

Customer Experience

Voice of the Customer: Definition, Benefits & Uses

Quick Summary Most companies think they are customer-centric, but the data tells a differe...

Maryo Bruno

October 24, 2025 | 7 MIN READ

Best Practices

Customer Experience

Survey Types

Beyond Surveys: Implementing A Proactive CX Strategy With Sogolytics VoC Engine

Quick Summary Traditional CX surveys are reactive and slow, leading to missed insights, lo...

Maryo Bruno

August 29, 2025 | 13 MIN READ

About Sogolytics

Best Practices

Customer Experience

Building a Better VoC Program

"We hear you." "We're listening." "We get you." Marketing departments have churned out so ma...

Patrick Grieve

April 19, 2023 | 5 MIN READ

Customer Experience

VoC and ROI: How can Voice of the Customer impact revenue?

Henry Ford famously (or infamously) said car buyers could have any color they wanted as long as...

Gordon Polovin

May 5, 2021 | 9 MIN READ

Best Practices

Customer Experience

A Data-Driven Approach to Closing the Customer Feedback Loop

Closing the customer feedback loop is a widely adopted business practice. Some even consider it...

Jake Burgess

December 8, 2022 | 6 MIN READ

Customer Experience

VoC vs. CSAT: What’s the difference, and which one should I be worried about?

The best indicator for your customer experience is when a customer returns for more business. A...

Kathy Edens

April 8, 2025 | 4 MIN READ