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        Step up with our advanced survey solution.
        Take a Tour
        Our all-in-one platform simplifies project flows.
        Mobile App
        Get answers to go with the app that delivers.
        Poll Maker
        Learn how our quick polls make decisions easy.
        Form Builder
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        Assessment
        From quizzes to audits, scores deliver more.
        About
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        Related Resources

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        Meet our complete customer experience platform.
        Omnichannel Experience
        Deliver consistently across channels.
        Voice of Customer
        Build understanding through deep listening.
        Customer Journey
        Find and fix friction points for smooth sailing.
        Customer Analytics
        Turn metrics, drivers, and NLP into insights
        Alerts & Action Plans
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        Net Promoter Score (NPS)
        Deepen brand loyalty to improve customer retention.
        About
        SogoCX

        Related Resources

        Security Automation & Integration
        Explore SogoEX
        Learn about our employee experience platform.
        Employee Engagement
        Uncover the drivers that impact employees most.
        Employee Pulse
        Easily track employee sentiment across time.
        HR Analytics
        Drill down on metrics and open-ended feedback.
        Employee Journey
        Mind the gaps to ensure a consistent employee experience.
        Employee 360 Feedback
        Get the full picture with this powerful multi-view study.
        Candidate Experience
        Improve the experiences of your potential employees, too!
        Employee Wellbeing
        Build a healthier balance to sustain a thriving workplace.
        Performance Management
        Ensure your reviews empower learning and growth.
        Company Culture
        Curate a workplace that really works for you and your team.
        Digital EX
        Streamline digital experiences to keep things moving.
        About
        SogoEX

        Related Resources

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        Explore Managed Services
        We manage your research from survey design to insights.
        Managed Survey Projects
        Survey Design Services
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        Case Study
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        Read more

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        Quick: What’s that industry in which everyone’s trying to improve customer and employee experiences? Oh, right — that’s every industry! Working to provide better experiences for everyone? There’s a good chance we can help.

        01Credit Union 02Healthcare 03Travel & Hospitality 04Higher Education 05Non-Profit 06B2C 07Airlines 08Manufacturing
        09Financial Services 10Government 11K12 12B2B 13Technology 14Retail 15Automotive 16Fitness
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Last updated on: Sep 11, 2024

Youth Social Media: SogoStudy

by Melissa Krut

Estimated Reading Time : 3 mins

When’s the right time for kids to have their own cell phones? When should they be allowed to open their own social media accounts? Should kids be allowed to carry cell phones in school? How can parents, teachers, and other grown-ups ensure that young users have the best possible experience with all things tech?

While the question of how best to both protect kids and nurture their growth and development is eternal, today’s rapidly evolving technology landscape presents new challenges for guardians and for businesses. As government officials weigh in, too, it’s important to examine both facts and perceptions as we work toward policies and guidelines that will meet everyone’s needs. Our latest original research project tackles these questions.

young child using social media on cell phone

“Kids these days”

Do kids under the age of 13 really use social media? Before you shake your head and mumble “kids these days”, consider the behavior of “adults these days” as well. Cell phones are ubiquitous and continual sources of both engagement and distraction for many of us. The last time you were in a long line or a waiting room, how long was it before you took out your phone to check for messages or scroll through feeds?

If you have or know young kids, you’re likely aware of how often kids grab hold of these sources of entertainment, too. Whether it’s seeing themselves in photos, playing games, or watching videos, very young children are learning about the engaging wonder of cell phones and tablets. Our study showed that YouTube, perhaps unsurprisingly, was the platform most favored by kids ages 8-12.

How much is too much?

While adult use of social media was beyond the scope of this study, it’s an easy question to ask folks of all ages: How much social media is too much? In our study, 27% of adults reported that the 8- to 12-year-olds they knew were spending more than four hours per day on social media. (If you’re shocked by this number, consider what your own numbers might be!)

Chart highlighting total daily use of social media by kids ages 8-12

What’s the big deal?

Young kids have a lot of growing up to do, which means absorbing all they can about the world around them. Unfortunately, too much exposure to the full scope of experiences across social media can have a negative impact. From warnings from the US Surgeon General to reports about increasing youth anxiety and depression in pediatric journals, scientific findings show that there’s plenty to be concerned about.

Promoting positive policies and practices

Our study of adult perceptions of the use of social media and its impact on children under the age of 13 suggests that many communities are grappling with these challenging questions. Takeaways from this report include strategies and suggestions for technology companies, school districts, government leaders, and parents and guardians. Rady to read for yourself? Dive in!

Youth Social Media SogoStudy - Report Cover

What’s next?

For a deeper dive into these findings, explore the full report. What’s next? The conversation continues in homes, school board meetings, and both government and corporate offices across the country and around the world. Before making impactful decisions, drill down deep on the data and do your own research to ensure you understand the perceptions of your community and the impact of your actions. Together, we can build positive social connections and inspire healthier habits.

Ready to conduct your own study? Get started with a free trial today or connect with our team for a demo of our more advanced solutions.


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