Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Best Practices
How to Ask Ethnicity Survey Questions the Right Way: Best Practices & Examples
Why does structuring every ethnicity survey question matter?
Well-thought-out survey questions...
Gordon Polovin
July 17, 2025 | 12 MIN READ
Best Practices
Cross-Sectional Surveys: The Quickest Way to Gather Actionable Insights
What is a cross-sectional survey?
Professional researchers define cross-sectional survey - alt...
Gordon Polovin
July 17, 2025 | 12 MIN READ
Best Practices
Retaining Your Fitness Center Members — Seven Tips On What To Do, Why, And How!
Long-term gym membership is the lifeblood of gym success and fitness industry leadership. Simpl...
Gordon Polovin
July 17, 2025 | 12 MIN READ
Best Practices
The Representative Sample: Why it’s Crucial to Research and Data Statistics Accuracy
Marketers in every industry, including B2B and B2C, strive to understand what inspires their ta...
Gordon Polovin
July 16, 2025 | 12 MIN READ
Best Practices
Qualitative vs. Quantitative: Understanding Types of Market Research Surveys
There's a difference between marketing research (a broad approach to looking at various marketi...
Gordon Polovin
July 16, 2025 | 12 MIN READ
Best Practices
10 Fitness Trends Going Viral In 2025: How Your Gym Can Capitalize On Them
Mapping the fitness industry's future direction without referring to the American College of Sp...
Gordon Polovin
March 17, 2025 | 12 MIN READ
Best Practices
Typical Customer Service Survey Questions for Exceptional Customer Experiences
As we shift our goals from simply satisfying customers to delivering consistent and amazing hol...
Gordon Polovin
April 14, 2025 | 12 MIN READ
Best Practices
The Digital Customer Journey: Mapping Stages, Benefits, and Strategies
A customer digital journey covers the connected online touchpoints a customer experiences, from...
Gordon Polovin
March 17, 2025 | 12 MIN READ
Best Practices
B2B Customer Service: What it Is, Why it Matters, and Best Practices for Excellence
There are three things to remember as the pillars of designing B2B customer service questions a...
Gordon Polovin
March 17, 2025 | 12 MIN READ
Best Practices
Close Ended Questions: What They Are, Benefits, and How to Use Them Effectively
In the pursuit of answers, we all need to ask questions. But asking the wrong question or even ...
Gordon Polovin
March 17, 2025 | 12 MIN READ
