Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
5 min read
Customer ExperienceLeisure Travel Expectations for 2024What did you do during the pandemic? Chances are, you didn't get out much. The fear of a deadly virus, travel restrictions implemented by countries, ...7 min read
Customer ExperienceUnderstanding the Overlap Between EX and CXCan you imagine a business where there's hardly any interaction between customers and employees? Sounds far-fetched, doesn't it? While AI and chatbots can often step ...7 min read
Customer Experience3 CX Trends Transforming the Hospitality IndustryThe hospitality industry is anything but static. Indeed, the most successful restaurateurs, hoteliers, and travel operators feel the pulse of guest and patron expectations and ...6 min read
Best PracticesMake Compelling Data-Centric PresentationsMaking presentations without data inclusion and verifications guarantees your audience will raise an eyebrow, ask perplexing questions, or just switch off. However, simply delivering data ...6 min read
Best PracticesCreate an Executive Summary that Does MoreTeamwork in enterprise and SMB commercial entities alike relies on exceptional project management that guides leaders to effectively plan, manage, and execute the tasks at ...6 min read
Best PracticesWhy (Truly) Data-Driven Businesses Are Winning"Data-driven business" is no longer an aspirational buzzword but a widespread reality, and the results are beyond anyone's expectations. Customer acquisition and retention are at ...6 min read
Customer ExperienceTop 7 Digital CX Strategy TrendsThis is the second part of a two-part Digital Customer Experience Strategy series. The first part covered all aspects of constructing a customer experience strategy. ...8 min read
Customer ExperienceThe Ultimate Guide to Digital CX StrategyThe ultimate digital experience strategy depends critically on an omnichannel presence. This extends to websites, apps, social media, and the multiple devices connecting to these ...9 min read
Customer Experience5 Steps for Successful Omnichannel CXWant customers? Meet them where they are! With rapidly evolving customer expectations, it's safe to say that customers expect businesses to be accessible across platforms ...8 min read
Customer ExperienceDecoding Omnichannel Customer ExpectationsOmnichannel marketing is all about staying relevant to customers. How? By enabling customers to interact with your business and buy from you when and how ...