Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
6 min read
Customer ExperienceHow Can Forms Help with Lead Generation?For a modern company strategizing its marketing program’s reach, the world is the size of a village. Thus, any segment appears fair game, and access ...12 min read
About SogolyticsTop 10 Employee Experience Management Software for 2023What is Employee Experience Management Software, and Why is it Important? Employee experience software revolves around technology that bolsters the company's efforts to accelerate worker ...8 min read
GeneralTop 10 Online Survey Analysis Tools in 2023Many hard-nosed CEOs and COOs, when they see a title like this, ask the question, "Why do I need survey analysis tools anyway?" The answer ...8 min read
Best PracticesHow to Choose the Right CX ConsultantThe customer experience (CX) embraces a network of touchpoints (TPs) that customers follow from start to finish in their engagement with a brand. Typical examples ...6 min read
Customer ExperienceCustomer Engagement Software vs. CRMAt a company forum the other day, the lecturer, when talking about customer engagement software, said to his audience that "it revolves around developing an ...9 min read
Best Practices6 Ways Big Data is Transforming HealthcareHospitals, private practices, university medical research units, and pharmaceutical labs strive year in and year out to enhance patients’ quality of life and take advantage ...8 min read
Best PracticesBNPL & Banks: The Future of SpendingMarketing is powerful, there are seemingly endless ways to spend our money, and yet... aren't we supposed to be keeping an eye on our budgets ...8 min read
Best PracticesHow Data Is Revolutionizing Banking CXThis article focuses on how banks and financial service institutions can create a more meaningful customer experience, gaining an advantage in an intensely competitive marketplace ...7 min read
Customer ExperienceWhat You Should Know About Buy Now Pay LaterCredit card companies (CCCs)—gigantic enterprises generating trillions of revenue dollars—helped popularize the notion that it's easy to spend money you don't have. Once consumers saw it ...9 min read
Best PracticesBuy Now, Pay Later: The eCommerce RevolutionWe've all heard of Buy Now, Pay Later (BNPL) offers. In fact, there's a good chance that you have recently been presented with a BNPL ...