Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
10 Ways To Churn-Proof Your Business in 2025 From 5 Lessons Learned In 2024
Customer churn (often called customer attrition) kicks in when customers, for various reasons, ...
Gordon Polovin
January 6, 2025 | 10 MIN READ
Customer Experience
Customer Retention Strategies for 2025 and Beyond: 6 Practical Tips That Can Make a Difference
Losing customers can be one of the most significant challenges to an organization's growth. In ...
Gordon Polovin
January 6, 2025 | 10 MIN READ
Customer Experience
How to Use Christmas Surveys to Boost Holiday Marketing Ideas and Promotions
Feeling festive? If you're a small business owner, marketing professional, or customer experien...
Gordon Polovin
December 21, 2024 | 10 MIN READ
Customer Experience
70 Secret Santa Questions to Inspire Workplace Fun
What is Secret Santa?
Secret Santa emerges every Christmas in group situations to create a spi...
Gordon Polovin
December 5, 2024 | 10 MIN READ
Customer Experience
How Black Friday and Cyber Monday Surveys Can Boost Shopping Holiday Success
Thanksgiving opens the holiday shopping season, merging with Black Friday (the single biggest 2...
Gordon Polovin
December 9, 2024 | 10 MIN READ
Customer Experience
Mastering Cluster Sampling: How to Effectively Sample Large Populations
Massive markets of thousands of potential and confirmed customers, demographically identified w...
Gordon Polovin
January 6, 2025 | 10 MIN READ
Customer Experience
Your Slice of the Pie: How Surveys Can Improve Thanksgiving Promotions
Small business owners, marketing professionals, and customer experience managers in touch with ...
Gordon Polovin
November 29, 2024 | 10 MIN READ
Customer Experience
3 Key Onboarding Challenges and How to Overcome Them in 2025
No surprises here: We all know that a smooth onboarding experience is critical for both employe...
Gordon Polovin
December 11, 2024 | 10 MIN READ
Customer Experience
Demographic Survey Questions: Essential Tips for Gathering Insightful Data
If you've every created a survey, chances are you've included at least one or two demographic s...
Gordon Polovin
January 6, 2025 | 10 MIN READ
Customer Experience
Questionnaire vs Survey: Understanding the Key Differences for Effective Research
People use the terms "questionnaire" and "survey" interchangeably, believing they're the same t...
Gordon Polovin
January 14, 2025 | 10 MIN READ
