Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Gordon Polovin's Articles
12 min read
Best PracticesHow to Launch Your App Successfully in 2023If you build it, they will come -- right? Unsurprisingly, app developers often demonstrate an extraordinary passion for the products they introduce. If you're a ...9 min read
Best PracticesWhy Retail Customer Experience MattersCustomer experience, as a whole, has become the key differentiator for most customers. In fact, according to a Walker study, 86% of buyers will pay ...7 min read
Best PracticesPrice Discount Holidays and Retail ExperienceHolidays, holidays, holidays! We can't say it enough. Who, you may ask, is "we"? It's both the US consumers and retailers, because the holidays mean ...10 min read
Best PracticesThe Power of an Omnichannel Retail ExperienceConsumer shopping behavior is unrecognizable from what it was a few years back. As a result, marketers in the retail arena who shun an omnichannel ...5 min read
Best PracticesWhat’s Driving Holiday Retail Sales in 2022?The customer experience in the retail environment jumps to a new level of intensity as the holiday season approaches. Families, having come through a pandemic ...9 min read
HealthcareCan Functional Medicine Improve Chronic Patient Experience?We've been taking a closer look at many elements of healthcare and the patient experience, and one of the most important discussions focuses on the ...7 min read
Customer ExperienceHow Digital Healthcare Impacts Patient ExperienceHealthcare is expanding rapidly, and digital healthcare facilities are becoming more and more commonplace. In fact, the digital revolution is transforming the online healthcare space ...11 min read
Customer ExperienceReal Estate Investment: Public REITs vs. Private FundsWe hear over and over again that real estate is a smart investment, but it's also a big one. For all the complications and options, ...6 min read
Best PracticesDo Primary Care Physicians Still Play A Vital Role?Quick: Who's your primary care physician? In the past, "the family doctor" was probably someone most people knew by name. Today, that's not always the ...10 min read
Customer ExperienceRealtor vs. Home Cash Buyer: Seller Experience ComparisonSo, you're ready to sell your place? Definitely a big decision! Now that you've made this choice, though, you've got another big one ahead: Will ...