Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
16 Simple Things to Say to Customers at Work (And Some You Shouldn’t)
Why every word counts in customer service
Customer service upholds brand loyalty and customer ...
Gordon Polovin
June 8, 2026 | 11 MIN READ
Customer Experience
Customer Dissatisfaction: How to Handle, Prevent, and Turn Unhappy Customers into Advocates
What is customer dissatisfaction?
If you've never been an unhappy customer, count yourself luc...
Gordon Polovin
July 28, 2026 | 11 MIN READ
Customer Experience
Customer Journey Feedback Mapping: The Complete Guide
Customer journeys rarely follow straight lines. Instead, buyers bounce between devices, channel...
Gordon Polovin
May 26, 2026 | 11 MIN READ
Customer Experience
Mastering Customer Acquisition: Proven Strategies, Costs, and Best Practices
Enterprises, SMBs, and start-ups share a common objective: business growth. Why? It aligns with...
Gordon Polovin
July 17, 2025 | 11 MIN READ
Customer Experience
Promoters, Passives, Detractors: Understanding Net Promoter Score (NPS) & Turning Feedback into Growth
Even if you're a novice in the world of customer experience, you've very likely encountered Net...
Gordon Polovin
August 27, 2026 | 11 MIN READ
Customer Experience
Fitness Experience Evolution: At-Home or Gym Workout?
Anyone entering the fitness arena trying to improve their physique, mental health, body flexibi...
Gordon Polovin
July 17, 2025 | 11 MIN READ
Customer Experience
The Future of Certifications: How Trade Associations Can Modernize Assessments
Professional development is a critical part of personal and professional growth, and one of the...
Gordon Polovin
June 2, 2026 | 11 MIN READ
Customer Experience
Advocacy with Impact: How Trade Associations Can Use Data to Strengthen Their Lobbying Efforts
Interested in how trade associations can maximize their research efforts? You're joining us hal...
Gordon Polovin
May 14, 2026 | 11 MIN READ
Customer Experience
Going Beyond Surface-Level Research: How Trade Associations Can Conduct Meaningful Grassroots Studies
If this title caught your attention, you may already have plenty of experience with trade assoc...
Gordon Polovin
September 2, 2026 | 11 MIN READ
Customer Experience
Policymaking: Why Trade Associations Need Real-Time Public Sentiment Data
No matter your organization, the right data can make the difference between good and bad decisi...
Gordon Polovin
July 17, 2025 | 11 MIN READ
