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Customer ExperienceCustomer Effort Score & How to Measure It: The 2025 GuideIntroduction: The Silent Power of Effortless Experiences Every great business idea begins with one goal: making life easier. Whether it’s a seamless checkout, a hassle-free...4 min read
Customer ExperienceHow Values Guide Consumer Buying DecisionsAfter moving to a new community, Annalise hunts for a new financial institution. She has many options. Of course, she considers the fees and returns...9 min read
Customer ExperienceCustomer Experience Automation: How AI is Transforming CX“The future of customer experience is predictive, personalized, and proactive.” – Blake Morgan, CX Futurist As we enter 2025, customers increasingly demand elevated customer experience...10 min read
Customer ExperienceRetaining Your Fitness Center Members — Seven Tips On What To Do, Why, And How!Long-term gym membership is the lifeblood of gym success and fitness industry leadership. Simply put, robust gym ROIs depend on retaining members to remedy a...3 min read
Customer ExperienceUnlocking Member Loyalty: What Gyms Need to Know – Study ResultsThe fitness industry is thriving, but keeping members engaged remains a major challenge. While the global market surpassed $96 billion in 2019, up to 50%...13 min read
Customer ExperienceKano Model: How Businesses Can Prioritize Features to Boost Customer Satisfaction and Loyalty“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt, Economist & Marketing Expert Ever wonder why your team...4 min read
Customer ExperienceKey Considerations When Your Mission/Values EvolveAlmost every company or organization starts out with big dreams and bold goals. Enthusiastic about their new opportunity, the founders set down their mission, vision...10 min read
Customer Experience10 Fitness Trends Going Viral In 2025: How Your Gym Can Capitalize On ThemMapping the fitness industry’s future direction without referring to the American College of Sports Medicine’s (ACSM’s) highly respected annual global study (the latest being “Fitness...12 min read
Customer ExperienceCustomer Intelligence (CI): What It Is, Why It Matters, and How to Leverage It for GrowthImagine a team of researchers lands on foreign soil, ready to explore it. However, to their dismay, they find that locals speak a different language....8 min read
Customer ExperienceTypical Customer Service Survey Questions for Exceptional Customer ExperiencesAs we shift our goals from simply satisfying customers to delivering consistent and amazing holistic customer experiences, we need to reexamine each element of our...8 min read
Customer ExperienceThe Digital Customer Journey: Mapping Stages, Benefits, and StrategiesA customer digital journey covers the connected online touchpoints a customer experiences, from initial brand awareness to the final purchase and beyond. It encompasses every...9 min read
Customer ExperienceB2B Customer Service: What it Is, Why it Matters, and Best Practices for ExcellenceThere are three things to remember as the pillars of designing B2B customer service questions and strategies: B2B (business-to-business) customer service covers support and assistance...10 min read
Customer ExperiencePersonalization: The Key to Winning Customer HeartsHello [insert your name]! So, you want to know more about personalization and the role it can play in positive customer service experiences? You’re not...8 min read
Customer ExperienceThe Psychology of Commitment: How to Get Gym Members to Stick AroundCustomer retention is always important, but retaining members is one of the most significant challenges faced by gym owners and managers. After all, gym membership...8 min read
Customer ExperienceCustomer Retention Strategies for 2025 and Beyond: 6 Practical Tips That Can Make a DifferenceLosing customers can be one of the most significant challenges to an organization’s growth. In this article, we’ll focus in on the glass-half-full perspective: retaining...
