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RetailBuy Now, Pay Later: The eCommerce RevolutionWe’ve all heard of Buy Now, Pay Later (BNPL) offers. In fact, there’s a good chance that you have recently been presented with a BNPL...5 min read
Retail6 Free or Low-Cost Ways to Market a BusinessIf you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on...5 min read
RetailWord of Mouth: The Sales Channel for ParentsPutting aside its dubious morality, advertising directly to children is an incredibly powerful sales tactic. And if you Google “how to sell to parents,” most...9 min read
RetailWhy Retail Customer Experience MattersCustomer experience, as a whole, has become the key differentiator for most customers. In fact, according to a Walker study, 86% of buyers will pay...7 min read
RetailPrice Discount Holidays and Retail ExperienceHolidays, holidays, holidays! We can’t say it enough. Who, you may ask, is “we”? It’s both the US consumers and retailers, because the holidays mean...10 min read
RetailThe Power of an Omnichannel Retail ExperienceConsumer shopping behavior is unrecognizable from what it was a few years back. As a result, marketers in the retail arena who shun an omnichannel...5 min read
RetailWhat’s Driving Holiday Retail Sales in 2022?The customer experience in the retail environment jumps to a new level of intensity as the holiday season approaches. Families, having come through a pandemic...7 min read
RetailLow-Cost Ways to Improve the In-Store Shopping ExperienceAll things being equal, creating a better shopping experience for your customers is likely to increase sales and improve long-term loyalty. It’s as true in-store...4 min read
RetailRetail Stores Should Have Websites—Even Without eCommerceIf you listen to all the noise on the internet, you’d probably believe that brick-and-mortar retail was sleeping with the fishes. “If you’re not selling...
