Customer Experience

What is NPS & How to Measure It? [Detailed Guide]

Introduction: The Loyalty Economy Imagine a world where your customers aren’t just satisfied...

Sogolytics

May 12, 2025 | 13 MIN READ

Feature Focus

Survey Types

Policymaking: Why Trade Associations Need Real-Time Public Sentiment Data

No matter your organization, the right data can make the difference between good and bad decisi...

Gordon Polovin

April 21, 2025 | 8 MIN READ

Customer Experience

Master Customer Lifecycle Management: The Complete Guide

Stacy has just started a handmade jewelry brand. While her initial product seemed to be quite p...

Disha Sanghvi

June 16, 2025 | 11 MIN READ

Customer Experience

Customer Effort Score & How to Measure It: The 2025 Guide

Introduction: The Silent Power of Effortless Experiences Every great business idea begins with...

Sogolytics

April 30, 2025 | 8 MIN READ

Survey Types

Cross-Sectional Surveys: The Quickest Way to Gather Actionable Insights

What is a cross-sectional survey? Professional researchers define cross-sectional survey - alt...

Gordon Polovin

May 16, 2025 | 9 MIN READ

Employee Engagement

Technology

How Are Employees Really Responding to AI in the Workplace? – Study Results

The conversation around AI in the workplace is often dominated by headlines—automation replac...

Sarah Faiz

April 25, 2025 | 3 MIN READ

Customer Experience

Why Customer Experience is the Ultimate Differentiator in Franchises

In the competitive world of franchising, standing out can be a challenge. With standardized pri...

Cherie Foo

May 14, 2025 | 11 MIN READ

Customer Experience

General

How Values Guide Consumer Buying Decisions

After moving to a new community, Annalise hunts for a new financial institution. She has many o...

Sogolytics

April 9, 2025 | 5 MIN READ

Customer Experience

Building a Customer-Centric Culture: A Guide for Businesses

Meet Sally. She’s a 24-year-old HR professional at a mid-sized tech company. She’s thoug...

Sarah Faiz

May 14, 2025 | 6 MIN READ

General

Market Research

The Hidden Challenges of Franchises (And How to Overcome Them)

Franchising presents an appealing opportunity for aspiring business owners, offering a tried-an...

Cherie Foo

May 12, 2025 | 9 MIN READ