Fitness

Market Research

Navigating Franchise Branding: Standing Out While Staying True to the Brand

Franchise ownership presents a unique challenge: while you benefit from an established brand wi...

Cherie Foo

July 17, 2025 | 10 MIN READ

Customer Experience

Market Research

6 Innovative Leading Brand Customer Experience Strategies

There's no longer a debate about whether or not an engaging customer experience (CX) opens the ...

Gordon Polovin

February 3, 2025 | 13 MIN READ

Customer Experience

The 6 Known-Brand Reward Programs Creating CX Waves in 2025

Modern loyalty programs prioritize practicality, but to succeed, their designers must have visi...

Gordon Polovin

February 3, 2025 | 13 MIN READ

Customer Experience

Market Research

The Power of Brand Loyalty In Today’s Marketplace: Study Results

In an era brimming with choices, selecting a preferred brand—whether it’s a grocery store, ...

Sarah Faiz

September 11, 2024 | 4 MIN READ

Market Research

How to Measure Brand Awareness in Modern Marketing Environments

When awareness of your brand enters the conversation in any marketing campaign, it revolves aro...

Gordon Polovin

September 11, 2024 | 12 MIN READ

Customer Experience

How Brands Erode Trust (And 5 Ways Not To!)

Ever heard of the saying: “Trust takes years to build, seconds to break, and forever to repai...

Cherie Foo

April 25, 2024 | 9 MIN READ

Customer Experience

Unleashing the Power of Customer-Centric Strategies

Things just aren’t what they used to be. Change itself isn't a bad thing, but the new digi...

LeTeisha Newton

December 11, 2023 | 6 MIN READ

Customer Experience

Market Research

How Leaders Affect Customer Brand Experience

Whew, it’s been a long road, but we made it! We’re on the home stretch now in our Leadershi...

LeTeisha Newton

September 8, 2023 | 8 MIN READ

About Sogolytics

Brandstanding: Why It’s Time to Check Yourself

Sogolytics · Brandstanding: Why It's Time to Check Yourself | Sogolytics BlogCast Who car...

Melissa Krut

July 6, 2023 | 7 MIN READ

Customer Experience

Are You Cashing In On Your Brand Equity?

From a marketing perspective—and far beyond—brand equity is the value of the brand itself. ...

LeTeisha Newton

May 18, 2023 | 7 MIN READ