Customer Experience

Why a Customer Success Management Program is Vital to Every Business

Over time, the pendulum has swung from "The customer is always right!" to a more nuanced unders...

Gordon Polovin

February 24, 2025 | 8 MIN READ

Best Practices

Customer Experience

Market Research

Building Customer Value to Sustain Company Profitability

Before we get into customer value, we should address the difference between a customer and a co...

Gordon Polovin

August 1, 2023 | 7 MIN READ