Best Practices

Employee Engagement

How to turn any survey into an inclusivity survey

In the wake of the #MeToo movement and the historic reckoning on racial justice over the summer...

Steven Frost

October 29, 2020 | 4 MIN READ

Market Research

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentat...

Gordon Polovin

May 7, 2024 | 10 MIN READ

About Sogolytics

Market Research

Firmographic Segmentation: A Crucial B2B Marketing Strategy

Breaking down your data to make the most of every slice? Our series on segmentation continues! ...

Gordon Polovin

June 2, 2023 | 8 MIN READ

Market Research

Behavioral Segmentation: A Crucial Aspect of Market Segmentation

Segmenting a market means developing the most vivid view possible of a particular customer oppo...

Gordon Polovin

September 12, 2023 | 8 MIN READ

Market Research

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...

Gordon Polovin

June 1, 2023 | 9 MIN READ

General

Market Research

Survey Types

Census vs. Survey

In many cases, you may hear the terms "census" and "survey" used interchangeably, but they aren...

Sogolytics

March 15, 2024 | 5 MIN READ