Results for : marketing

DEI in Marketing: Inclusive Holiday Campaigns

Jamie is a conscious consumer in her personal shopping. When tasked with finding a new IT support vendor, she brings her commitment to purchasing with positive social, economic, and environmental impact to the recommendations she makes to her team. She exemplifies the changing demands you face from B2C or B2B…

Marketing Preferences by Generation: A Helpful Guide

In today's diverse and rapidly evolving marketplace, understanding the preferences and behaviors of each generation is vital for crafting effective marketing campaigns. Different age groups exhibit unique characteristics and values, which influence their purchasing decisions and responses to marketing. In this article, we explore the distinctive traits of each generation…

Insights for Financial Institutions to Attract and Retain Millennials and Gen Z

Millennials and Gen Z are rewriting the rules of personal finance, seeking financial freedom, and embracing alternative financial solutions that align with their values and preferences. Tech-savvy and research-driven, they have unique expectations and preferences when it comes to financial services, and traditional financial institutions must adapt to stay relevant.…

Recap: MAC 2023

Our team had an excellent time at MAC 2023, and in case you missed it, we're sharing a few highlights and takeaways from the event. The credit union community, marketing, and memorable moments in Music City -- what's not to love? First things first: Giving back It wouldn't be a…

6 Free or Low-Cost Ways to Market a Business

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords,…

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most difficult thing in the world to get your first few customers. That's why marketing is so important. If you don’t actively promote your product and get the word out, no one’s going to…

How to Create a Marketing Strategy for a New Business

If you’re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article, where we will teach you how to create a marketing strategy for a new business, step by step. Here’s a quick overview of the entire…

Product-Market Fit: Why it Really Matters

If you’re working on a business idea, or you’ve been talking to folks in the start-up space, you might’ve heard the term product-market fit before. But what is product-market fit? Simply put, product-market fit refers to when you target a specific market with a product capable of satisfying that market.…

Word of Mouth: The Sales Channel for Parents

Putting aside its dubious morality, advertising directly to children is an incredibly powerful sales tactic. And if you Google "how to sell to parents," most experts pretend that this isn’t exactly what every company selling toys, films, and accessories is doing. But there is another brilliantly powerful method for selling…

How to Launch Your App Successfully in 2023

If you build it, they will come -- right? Unsurprisingly, app developers often demonstrate an extraordinary passion for the products they introduce. If you're a member of this unique fraternity, it's likely that you've spent at least one launch date beaming with confidence, fully expecting the market to see what…

This site uses cookies: Find out more.