Results for : marketing

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and vision statements to corporate culture and experiences for both your customers and employees (or at least it should be!). As a result, it can be terrifying to make major changes to your brand to take it…

6 Event Registration Tips to Get Attendees RSVPing “Yes”

Here’s what many folks don’t realize: Planning an event isn’t solely about project management and making sure everything comes together. You’ve also got to have some advertising or marketing know-how, which will help you come up with strategies to get more attendees RSVPing "yes." In this article, we share 6…

Crypto Mania: Bitcoin 2022

In a world carefully and hopefully emerging from pandemic lockdowns, what would get you excited enough to plunge into a huge gathering of 25,000 people? Okay, we know you already read the title above, so we'll cut right to the answer: It's cryptocurrency -- in this case, Bitcoin. Bitcoin 2022,…

How Do YOU Contribute to CX: Marketing Writer

In customer experience, marketing matters. Before we break that down, though, let's get one straight: Plenty of people make the assumption that marketing is all about sales. Not really the case. I mean, sure, marketing can be salesy and driven to bring in leads, but that truly isn’t the essence…

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and reputation is unique every time, but it’s up to you to make each step in that journey intentional. Let’s review the seven stages of brand recognition along with helpful tips on what brands should…

Reasons to Celebrate: February is …

From chalky pink hearts to earnest discussions about race relations, February is a study in contrasts. The second month of the year is probably most notable for both Valentine’s Day and Black History Month. February is also the shortest month of the year, with only 28 days (unless it’s a…

CX Culture and Your SEO Strategy

Customer experience in modern times cannot escape some online engagement, and in many cases, end-to-end internet connection. That said, how many marketers understand how an organic search represents their brand? My guess is not many. And yet, as a starting touchpoint, it's a critical juncture in the customer journey. CX…

Sales Enablement and How It’s Changing B2B Customer Experience (CX)

Traditionally, businesses selling products and services to other businesses (commonly referred to as B2B) incorporate many departments to make the process go smoothly. These include marketing, sales, customer support, legal, production, logistics, warehousing, and HR. Inevitably, technology also enters the picture, with online communication and particularly social media playing an…

Reasons to Celebrate: January is…

Ah, January. The post-holiday season. The start of the winter doldrums. A long, dreary month, right? As Roald Dahl, author of Charlie and the Chocolate Factory and many more favorites once said, “If I had my way, I’d remove January from the calendar altogether and have an extra July instead.”…

The Busy Marketer’s Glossary of Survey Terms

Have you been in a situation where somebody throws out a term or an acronym you don’t understand? Or just looking for a refresher on the ABCs of market research and voice-of-the-customer surveys? Here is a handy glossary for your reference. A A/B testing — A controlled experimentation technique. In…

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