Results for : marketing

Recap: MAC 2023

Our team had an excellent time at MAC 2023, and in case you missed it, we're sharing a few highlights and takeaways from the event. The credit union community, marketing, and memorable moments in Music City -- what's not to love? First things first: Giving back It wouldn't be a…

6 Free or Low-Cost Ways to Market a Business

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords,…

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most difficult thing in the world to get your first few customers. That's why marketing is so important. If you don’t actively promote your product and get the word out, no one’s going to…

How to Create a Marketing Strategy for a New Business

If you’re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article, where we will teach you how to create a marketing strategy for a new business, step by step. Here’s a quick overview of the entire…

Product-Market Fit: Why it Really Matters

If you’re working on a business idea, or you’ve been talking to folks in the start-up space, you might’ve heard the term product-market fit before. But what is product-market fit? Simply put, product-market fit refers to when you target a specific market with a product capable of satisfying that market.…

Word of Mouth: The Sales Channel for Parents

Putting aside its dubious morality, advertising directly to children is an incredibly powerful sales tactic. And if you Google "how to sell to parents," most experts pretend that this isn’t exactly what every company selling toys, films, and accessories is doing. But there is another brilliantly powerful method for selling…

How to Launch Your App Successfully in 2023

If you build it, they will come -- right? Unsurprisingly, app developers often demonstrate an extraordinary passion for the products they introduce. If you're a member of this unique fraternity, it's likely that you've spent at least one launch date beaming with confidence, fully expecting the market to see what…

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and vision statements to corporate culture and experiences for both your customers and employees (or at least it should be!). As a result, it can be terrifying to make major changes to your brand to take it…

6 Event Registration Tips to Get Attendees RSVPing “Yes”

Here’s what many folks don’t realize: Planning an event isn’t solely about project management and making sure everything comes together. You’ve also got to have some advertising or marketing know-how, which will help you come up with strategies to get more attendees RSVPing "yes." In this article, we share 6…

Crypto Mania: Bitcoin 2022

In a world carefully and hopefully emerging from pandemic lockdowns, what would get you excited enough to plunge into a huge gathering of 25,000 people? Okay, we know you already read the title above, so we'll cut right to the answer: It's cryptocurrency -- in this case, Bitcoin. Bitcoin 2022,…

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