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Showing results for : marketing
Customer Experience
Market Research
The Power of Digital Consumer Engagement in Driving Brand Growth
Is "digital consumer engagement" only a conversation for B2C businesses? Or can this term be ex...
Gordon Polovin
July 15, 2024 | 8 MIN READ
Best Practices
Market Research
Professional Development
Critical Thinking: The Secret to Effective Marketing
Marketing success doesn't just happen by chance; it requires careful planning, strategic thinki...
Cherie Foo
May 28, 2024 | 8 MIN READ
General
Technology
AI or Just Hype? Cutting Through the Tech Buzz
Artificial intelligence (AI) is on fire. Generative AI like ChatGPT is capturing our imaginatio...
Kashyap Vyas
May 2, 2024 | 8 MIN READ
Customer Experience
How Brands Erode Trust (And 5 Ways Not To!)
Ever heard of the saying: “Trust takes years to build, seconds to break, and forever to repai...
Cherie Foo
April 25, 2024 | 9 MIN READ
Best Practices
General
Technology
This Should Be A Blog
If you're anything like me, your mind never stops. On some days, it's the classic monkey mind, ...
Melissa Krut
January 3, 2024 | 4 MIN READ
Customer Experience
Market Research
DEI in Marketing: Inclusive Holiday Campaigns
Jamie is a conscious consumer in her personal shopping. When tasked with finding a new IT suppo...
Jenn Goddu
November 15, 2023 | 6 MIN READ
Customer Experience
Market Research
Marketing Preferences by Generation: A Helpful Guide
In today's diverse and rapidly evolving marketplace, understanding the preferences and behavior...
Cherie Foo
August 14, 2023 | 11 MIN READ
Customer Experience
Financial Services
Market Research
Insights for Financial Institutions to Attract and Retain Millennials and Gen Z
Millennials and Gen Z are rewriting the rules of personal finance, seeking financial freedom, a...
Shrutika Desai
July 3, 2023 | 3 MIN READ
Financial Services
Market Research
Recap: MAC 2023
Our team had an excellent time at MAC 2023, and in case you missed it, we're sharing a few high...
Melissa Krut
May 31, 2023 | 6 MIN READ
Best Practices
Customer Experience
Market Research
Retail
6 Free or Low-Cost Ways to Market a Business
If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that pr...
Cherie Foo
January 11, 2023 | 6 MIN READ