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Customer Experience
Market Research
6 Innovative Leading Brand Customer Experience Strategies
There's no longer a debate about whether or not an engaging customer experience (CX) opens the ...
Gordon Polovin
September 16, 2024 | 10 MIN READ
Best Practices
Customer Experience
2024’s Customer Service Experience: Evolving for Lasting Connections
Forget everything about the “sell me this pen” model. Today, sales is more about building m...
Kashyap Vyas
October 9, 2024 | 11 MIN READ
Customer Experience
The Ultimate Framework for Customer Experience Management: A Comprehensive Guide
As customers, we all want better experiences. As businesses, we want to provide those experienc...
Gordon Polovin
October 1, 2024 | 18 MIN READ
Market Research
The 11-Minute Marketing Research Process Guide You Need for 2024
Is marketing research relevant for data-led marketers? How does it impact business success in t...
Ruma Malia
September 11, 2024 | 13 MIN READ
Customer Experience
Market Research
The Power of Digital Consumer Engagement in Driving Brand Growth
Is "digital consumer engagement" only a conversation for B2C businesses? Or can this term be ex...
Gordon Polovin
July 15, 2024 | 8 MIN READ
Best Practices
Market Research
Professional Development
Critical Thinking: The Secret to Effective Marketing
Marketing success doesn't just happen by chance; it requires careful planning, strategic thinki...
Cherie Foo
May 28, 2024 | 8 MIN READ
General
Technology
AI or Just Hype? Cutting Through the Tech Buzz
Artificial intelligence (AI) is on fire. Generative AI like ChatGPT is capturing our imaginatio...
Kashyap Vyas
September 18, 2024 | 8 MIN READ
Customer Experience
How Brands Erode Trust (And 5 Ways Not To!)
Ever heard of the saying: “Trust takes years to build, seconds to break, and forever to repai...
Cherie Foo
April 25, 2024 | 9 MIN READ
Best Practices
General
Technology
This Should Be A Blog
If you're anything like me, your mind never stops. On some days, it's the classic monkey mind, ...
Melissa Krut
January 3, 2024 | 4 MIN READ
Customer Experience
Market Research
DEI in Marketing: Inclusive Holiday Campaigns
Jamie is a conscious consumer in her personal shopping. When tasked with finding a new IT suppo...
Jenn Goddu
November 15, 2023 | 6 MIN READ