Best Practices

General

Tips for Starting a Podcast for your Business

Starting a podcast is easy – really! There are a lot of free resources that you can use to he...

Adam Spencer

July 17, 2023 | 5 MIN READ

Market Research

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentat...

Gordon Polovin

May 7, 2024 | 10 MIN READ

Customer Experience

Market Research

Omnichannel Marketing vs. Multichannel Marketing: Who’s Winning the Game?

Omnichannel marketing today is more than just a buzzword. Brands across the spectrum are le...

Savan Kharod

July 6, 2020 | 7 MIN READ

Customer Experience

General

Market Research

Communicating During Uncertain Times: How Words Help Us Understand

How do you connect with your target audience during these uncertain times? As you craft messagi...

Kathy Edens

July 1, 2021 | 5 MIN READ

Best Practices

Customer Experience

Market Research

Survey Types

Using Surveys to Circumvent Current Blog Trends

First, thank you for reading this.    Hubspot, a forerunner in marketing research and i...

Kathy Edens

July 1, 2021 | 6 MIN READ

Best Practices

Know Your Audience: What Am I Writing and Why?

From surveys to blogs, and from email marketing to sales, knowing your audience is critical. ...

Andrew Cartwright

October 8, 2023 | 4 MIN READ

Customer Experience

Market Research

How to research, create, and use buyer personas to boost sales

No matter how big or small your marketing budget, you’ll want the greatest possible return on...

Jake Burgess

May 6, 2021 | 6 MIN READ

Customer Experience

Market Research

Holiday Marketing Initiatives – The Naughty and Nice List

It’s that time again! Love it or hate it, the end of year festive season is a massive opportu...

Jake Burgess

December 12, 2019 | 6 MIN READ