Results for : marketing

Omnichannel Marketing vs. Multichannel Marketing: Who’s Winning the Game?

Omnichannel marketing today is more than just a buzzword. Brands across the spectrum are leveraging wide-ranging benefits from this holistic marketing strategy.  A study by Emarsys claims that "Companies who have deployed a well-defined omnichannel customer experience strategy have achieved up to 91 percent higher year-on-year increase in customer retention,…

Communicating During Uncertain Times: How Words Help Us Understand

How do you connect with your target audience during these uncertain times? As you craft messaging, consider which of the rapidly evolving terms and phrases used today can help readers understand your position. You want readers to understand what’s happening around the world and feel comfortable knowing you have their…

Using Surveys to Circumvent Current Blog Trends

First, thank you for reading this.    Hubspot, a forerunner in marketing research and insight, reported recently that 40% of people say they don’t read blogs. Before you panic and suspend all blogging efforts, here are a few ideas that circumvent these trends and help you stay top-of-mind for your…

Know Your Audience: What Am I Writing and Why?

From surveys to blogs, and from email marketing to sales, knowing your audience is critical. In the previous installment of “Know Your Audience,” we pondered the question, “Who am I writing for?” both in terms of a writer’s ideal/intended audience and the actual audience of readers consuming their work, two…

How to research, create, and use buyer personas to boost sales

No matter how big or small your marketing budget, you’ll want the greatest possible return on your investment. As many as 61% of marketers consider traffic and lead generation the greatest challenge for their company. One way to improve your marketing strategy is to build it around buyer personas. These…

Holiday Marketing Initiatives – The Naughty and Nice List

It’s that time again! Love it or hate it, the end of year festive season is a massive opportunity for businesses. It’s expected that your business, and every other, will run Christmas and New Year promotions. Even if sales aren’t your normal style, you have license to be a bit…

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