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Results for : Reports

30.7 Sogolytics Sprint Release Highlights

Happy new year! We're just a week into 2023, but we've already got updates to share! Our development and release cycle continues at this super speedy sprint pace, which means a variety of improvements will continue to appear in your account regularly -- from nearly invisible tweaks to sweet new…

Sogolytics 28.0 Release Highlights

Ready to dive in to our latest release? We can't wait for you to check it out! Remember that features vary by package type, but there's always something for everyone in each new release. Check out a few highlights of Sogolytics 28.0 below, then log in to your own account…

The Weighty Argument For Rating Questions

Which of these best conveys the message? It's great to rate! Rate, don't wait! Weight, don't wait! Rate on! As a writer, I'm okay with continuing to brainstorm sayings and slogans and reminders to encourage researcher to utilize rating questions. As an advisor and consultant to survey designers, however, I'd…

Sogolytics 27.0: Release Highlights

Ready to dive in to our latest release? Check out a few highlights, then log in and see for yourself!  Go with the flow A new project creation flow makes it easier than ever to get started. Whether you're creating something new, copying a previous project, or copying a…

Vax, Masks, and The Space Between: Rating, Segmenting, and Cross Tabs

It's time to take the next step -- but in which direction? Across the country and around the world, businesses are deciding how to reopen, schools are discussing back-to-school plans, and families and individuals are making choices about how and when to visit each other, to respect mask and distancing…

Vax, Masks, and The Space Between: Studying Behavior, Perception, and Analysis

If it's news to you, I'm sorry to have to be the one to tell you: Some people collect data with no real outcome in mind. They're just going through the motions because someone else told them to, because it's just "what we do" at this time of year, or…

The Best of 2020: Sogolytics Edition

If you're surprised to find that January is already over, you're not alone. From global to national to local levels, there's been a lot going on. Before we get too far into 2021, though, we're taking a chance to reflect on some of the high points of 2020 -- Sogolytics…

When, Why, and How to Use Weighted Scores in Survey Rating Questions

Even the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance scales (e.g. “very important” to “very unimportant”) or recommendation scales (“How likely are you to recommend us to a friend?”). Sometimes, however, your data analysis…

Big Data Takes Little Data | Response Rate Analysis & Pivot Table Use

According to research conducted by the McKinsey Global Institute, “The use of big data will underpin new waves of productivity growth and consumer surplus. For example, we estimate that a retailer using big data to the full has the potential to increase its operating margin by more than 60 percent.”…

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