Best Practices

Survey Types

Break the Bias: Survey Distribution and Analytics

If you’ve ever conducted a survey, you probably thought you were getting pretty accurate insi...

Disha Sanghvi

September 1, 2025 | 10 MIN READ

Best Practices

Survey Types

Biased Much? Unpacking Biases in Survey Design

If you’ve ever designed a survey, you’ll know it’s no walk in the park. Sure, it might be...

Disha Sanghvi

September 1, 2025 | 9 MIN READ

Best Practices

General

Best Practices for Analyzing Data

Bailey works in a “data-driven organization.” Who doesn’t these days? Yet, Bailey struggl...

Jenn Goddu

September 13, 2023 | 6 MIN READ

Customer Experience

Market Research

Market Research Bias and the Customer Experience

Every active company focuses on perfecting their market segment customer experience (CX). This ...

Gordon Polovin

June 3, 2023 | 6 MIN READ