Quick Summary
- Skip logic customizes survey paths based on user responses.
- Using free survey makers with this feature can help improve user engagement and data quality.
- Sogolytics includes advanced skip logic to deliver smarter surveys.
Customer surveys typically have low response rates, often ranging from 10% to 30%. As noted by recent research, however, the advent of online surveys has increased the average response rate to just over 44%. Free survey maker tools help companies capitalize on this trend by giving them the tools and tech needed to create targeted survey templates.
While this is good news for businesses, it comes with a caveat: Response doesn’t guarantee completion. If surveys ask questions that are irrelevant or funnel respondents to sections with duplicate questions, they may abandon the effort, leaving companies with little (or no) useful data.
Skip logic helps solve this challenge. Skip logic is a type of conditional logic — if X, then Y — which lets respondents skip questions that aren’t relevant. For organizations that depend on public opinion, such as schools, non-profits, healthcare providers, and any companies that are primarily customer-facing, it’s worth taking the time to find free survey makers that include skip logic. Apply this logic consistently across surveys.
What is Skip Logic in Surveys?
Skip logic is a type of conditional logic that directs respondents to specific questions based on previous answers.
In practice, skip logic can improve survey response rates and reduce the risk of receiving irrelevant answers.
Here’s an example. A customer taking a survey about your company is asked about their experiences with a particular product line. The first question they encounter in this section of the survey is: “Have you purchased X product in the last six months?”
If they answer “yes”, they see a series of questions about product quality, usefulness, and their likelihood to purchase the product again. If they answer “no”, subsequent product questions are skipped and the survey moves to the next section.
The Difference Between Simple Surveys and Advanced Branching
Simple surveys have a simple process: Questions proceed linearly from start to finish. This means that if a survey has 50 questions, respondents see all 50 questions — whether these questions apply to them or not.
Advanced branching surveys, meanwhile, can funnel respondents to specific question sets based on their answers and skip questions that aren’t relevant. In the case of the 50-question survey above, using advanced branching might mean that users only see 25 of these questions, but all 25 will be applicable.
There are two broad types of advanced branching: Single-question and multi-question. Single-question sets a path using the answer to a single question: If users answer X, go to page Y. Multi-question branching allows multiple conditions to determine the path: If users answer X and Y, go to page Z.
Advantages of Skip Logic for Surveys
Skip logic helps improve accuracy and reduce survey fatigue.
By ensuring that respondents only see relevant questions, skip logic delivers more accurate answers. Consider a user confronted with irrelevant questions. To complete the survey, participants may begin answering randomly, which can create data quality issues.
Skip logic also limits the number of questions respondents see, making it more likely that they will complete the survey.
Benefits of Using a Free Survey Maker with Skip Logic
There are multiple benefits to using a free survey maker with skip logic, including:
Personalized experiences
Skip logic helps create personalized experiences by using previous answers to inform subsequent questions. This means surveys are based on customer input, rather than linear question formats.
Higher completion rates
Surveys with skip logic encourage higher completion rates because users don’t see relevant or repeated questions.
Better data quality
Using skip logic can improve data quality by reducing the risk that respondents provide random answers simply to finish the survey.
Improved efficiency for creators
Skip logic allows creators to build single surveys that are effectively multiple surveys in one, allowing companies to get more data with less effort.
Key Features to Look for in a Free Survey Maker
If you’re looking for the best free survey maker for your needs, prioritize these features:
1) Skip logic and branching capabilities
These features enable personalization and broad survey applicability.
2) Drag-and-drop survey building
Drag-and-drop survey building streamlines the creation process.
3) Multiple distribution channels
Multiple distribution channels, including online, via email, and on social media sites, help increase the reach of your survey.
4) Real-time reporting and analytics
Real-time reporting and analysis let you act on survey data ASAP.
5) Data security and GDPR compliance
Enhanced data security reduces the risk of lost or stolen customer data, while GDPR compliance ensures data privacy and allows companies to reach more customers.
6) Integration with other platforms
Integration with tools such as customer relationship management (CRM) systems and analytics solutions helps apply survey data across your organization.
Why Sogolytics Stands Out as a Free Survey Maker with Skip Logic
Sogolytics’ free plan offers survey maker tools that include advanced skip logic. In addition, the solution is easy to set up — Sogolytics includes intuitive design features, multiple survey templates, and survey automation.
While some competitors gate their skip logic surveys behind paid tiers, Sogolytics lets users access skip logic customization immediately, helping them improve survey response rates and customer satisfaction. Consider Image Tours, a European operator based in Grand Rapids, Michigan. Using Sogolytics, the company achieved a 40% increase in feedback response, along with increased customer satisfaction and repeat booking revenue.
Skip Surveys: The Logical Choice
Skip logic surveys can increase survey completion rates and improve response accuracy. As a result, it’s worth finding a free survey maker that includes skip logic right out of the box.
Looking for a free survey maker that offers skip logic, customization, and advanced analytics? Start with Sogolytics.
FAQs
What is skip logic in a survey maker?
Skip logic allows users to skip survey questions that aren’t relevant, using previous answers to inform the next questions.
Is skip logic available in free survey tools?
Yes, free survey tools such as Sogolytics include skip logic.
How does skip logic improve survey response rates?
Skip logic helps improve survey response rates by keeping users engaged with questions that are relevant to their experience.
Which industries benefit the most from surveys with skip logic?
While any industry can benefit from a better understanding of its customers and users, skip logic surveys are often used by education, non-profit, and healthcare organizations.
How do I create a skip logic survey inSogolytics?
To create a skip logic survey in Sogolytics (single-question branching), follow these steps.
- Create a new project or select a project to edit.
- Select the decision question on which branching should be applied.
- Hover over the question, then click Logic and select Single-Question Branching.
- For each answer, select a branch — if users answer A, branch to page X. If the answer is B, branch to Y, etc.
- Click Save.
- Repeat the process for other pages and questions.
