Customer Experience

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Jul 17, 2025

What Is Customer Experience Analytics & Why It Matters

by Jacob Simkovich

Quick Summary Customer Experience analytics turns all that messy customer data into insights you can actually use to keep people happy and coming back. It connects the dots across every interaction to show you exactly where things go wrong (and where they go right). Companies that lean into CX analytics make smarter calls, create more personal experiences, and hold onto customers longer. When you measure and act on what customers tell you, you’re gaining a serious competitive advantage. Don’t call Customer Experience a soft metric anymore. It’s a key differentiator and determining winners and losers. In fact, nearly three-quarters of customers say experience is a crucial factor in purchasing decisions, just slightly behind price and product quality. The flipside? Nearly 90% say a poor experience will drive them straight to a competitor. What do your customers say about their experience with your business? Before you answer, consider this: research from Hanover shows that less than a quarter of customers describe themselves as very satisfied with their experience. Look, we know you want to improve CX, but doing so requires you to analyze all the signals your customers leave behind and turn them into results. Customer experience analytics are key to unlocking this data and helping you find actionable insights. What Is Customer Experience Analytics? CX analytics requires you to collect and sort through all of the data from every touchpoint in the customer data. It can be a daunting task, compiling surveys, calls, chats, and texts with support teams, website […]

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