Customer Experience

The 6 Known-Brand Reward Programs Creating CX Waves in 2025

Modern loyalty programs prioritize practicality, but to succeed, their designers must have visi...

Gordon Polovin

February 3, 2025 | 13 MIN READ

Customer Experience

Better Brand Experiences for Customer Retention and Loyalty

Let’s make one thing clear: Creating better brand experiences is not just a desirable goal; i...

LeTeisha Newton

December 22, 2023 | 8 MIN READ

Best Practices

Customer Experience

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most diffi...

Cherie Foo

June 11, 2024 | 9 MIN READ

Best Practices

Customer Experience

Employee Engagement

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and visio...

LeTeisha Newton

September 24, 2022 | 7 MIN READ

Best Practices

Customer Experience

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit recor...

Jenn Goddu

September 15, 2022 | 5 MIN READ

Best Practices

General

How Important is an Organization’s WHY?

Ever since Simon Sinek’s 2009 TED Talk went viral, “finding your WHY” has become extremel...

Jake Burgess

January 20, 2025 | 8 MIN READ

Best Practices

General

Data Integration and B2B Brand Development: How well are you protecting your data?

The digital era, the Internet of Things (IoT), social media, mobile apps, analytics, Big Data, ...

Gordon Polovin

April 18, 2024 | 7 MIN READ