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When trying to evaluate “success,” there are a million different key performance indicators (KPIs), stats, and figures that companies can use as yardsticks. It’s easy to focus on pretty numbers that mask hard truths, or view data in isolation so that things look great with a small sample size but…

Regardless of the type of business you’re running, it’s important to figure out who your target audience is, as well as what makes them tick. Why is this the case? If you want to be successful, you'll need to tailor and market your products and services to meet the needs…

From a marketing perspective—and far beyond—brand equity is the value of the brand itself. This doesn't take into consideration the products or services the company may offer. Why is brand equity so important? Think of Apple or Amazon. Just the names of these two major companies can bring to mind…

Ever since Simon Sinek’s 2009 TED Talk went viral, “finding your WHY” has become extremely fashionable for businesses of all sizes. For many business owners and leaders, Sinek’s video was their first encounter with the idea of leveraging the purpose behind an organization. And Sinek’s ideas, while not unprecedented, have had…

There was a time when "corporate social responsibility" was seen as just some abstract jargon. That time has passed. Today's consumers expect brands to act for the good of society. Multiple studies show over 70% of consumers want to know that the brands they choose are supporting the causes they…

Entrepreneurship isn’t the easiest route for anyone, but the benefits are extremely rewarding for those who stay the course. We’ve been charting the way with our EntrepreneurSHIP series to help you navigate these waters and learn what it takes to succeed. It may surprise you that we're tackling employee experience…

Understanding who you are is an important endeavor, and vitally important when it comes to the entrepreneurial spirt. What are your aspirations? Where do you begin? No matter how successful the business owner, they all started off with the same questions. To begin with: An entrepreneur is someone who creates…

Cybersecurity revolves around the technologies, processes, applications, and controls designed to protect your business systems from cyber threats and attacks. This includes the company's networks, programs, devices, and data. Businesses must be vigilant against these ongoing attacks, and employ the right strategies and tools to keep hackers at bay. Some…

The first images that come to mind when people hear the word “disaster” are often pictures of Mother Nature wreaking havoc. But disaster can arrive in different ways. Chemical spills, fires, hackers, tech failures, and network infiltrations can all cause major disruptions in business, too. Now we also have viral…

What is the Customer Experience in B2B markets and companies? B2B challenges frequently make the B2C obstacles look like a cakewalk. They are, indeed, unique in light of the demands coming at the HR, marketing, sales, customer support, and production departments from all sides. Therefore, the latest B2B customer experience…

Looking Back: Measuring Company Success

Target Audience 101: Find Your Ideal Customers

Are You Cashing In On Your Brand Equity?

How Important is an Organization’s WHY?

Your Consumers Care About Social Responsibility. Do You?

Steer Your EntrepreneurSHIP: Which TV Character Should You Hire?

Steer the EntrepreneurSHIP: What Kind of Entrepreneur Are You?

Best Cybersecurity Practices for Your Business

The Advantages of Disaster: Self-Reliance and Preparation

Improving B2B Customer Experience with Customer Journey Mapping