Customer Experience

K-12/Higher Education

Professional Development

Higher Ed Marketing Advice From a Recent Grad

I remember looking at colleges while in high school, wondering where my next four years would b...

Adam Spencer

April 11, 2022 | 7 MIN READ

Best Practices

Customer Experience

Market Research

How Customer-Led Product Improvement Can Supercharge Your Business

It’s common for business owners to feel like they need to have all the answers. They alone be...

Jake Burgess

June 24, 2021 | 6 MIN READ

Customer Experience

Jet, Set, Go! Customer Experience in Travel and Tourism

Wanderlust is in the air. The world is ready to travel, and with changing travel guidelines in ...

Disha Sanghvi

February 23, 2024 | 5 MIN READ

Customer Experience

Employee Engagement

Responding to Negative Feedback

The negative feedback arena is vast because it embraces customers and employees — the lifeblo...

Gordon Polovin

July 24, 2021 | 10 MIN READ

About Sogolytics

Employee Engagement

General

Emergence: Cicadas, Masks, and Returning To

How familiar are you with cicadas? Depending on where you live, cicadas might be a mysteriou...

Melissa Krut

August 9, 2023 | 6 MIN READ

Customer Experience

What Is Customer Engagement Marketing?

Good marketing gets the job done, sometimes without drawing attention to itself at all. Done we...

Gordon Polovin

August 7, 2023 | 9 MIN READ

Customer Experience

Survey Types

How to Survey Your Target Audience’s User Experience

Continuing our previous post, "4 User Experience Questions to Include in Your Survey," what que...

Kathy Edens

May 21, 2021 | 5 MIN READ

Customer Experience

The Detractor Opportunity: How to Win Over Your Critics and Improve Customer Experience

Every business has its detractors. While you can’t demand that they change their mind, you ca...

Disha Sanghvi

June 3, 2023 | 5 MIN READ

Customer Experience

Balancing the Conversation for CX: How to Speak to Customers in “The New Normal”

There was a period over the past year where companies weren’t sure if they should market and ...

Jake Burgess

November 25, 2024 | 5 MIN READ

Customer Experience

Survey Types

4 User Experience Questions to Include in Your Next UX Survey

No surprises here: Surveys are an integral part of any sales and marketing research into your u...

Kathy Edens

June 3, 2023 | 5 MIN READ