Customer Experience

Category Description

May 24, 2021

Customer Service and Customer Experience: What’s the Difference

by Sarah Faiz

Quick Summary Customer service is reactive support, while customer experience is the end-to-end journey across every touchpoint. Service focuses on single interactions; CX is holistic, proactive, and requires teamwork across departments. Service performance is measured through CSAT and CES, while CX relies on NPS and journey KPIs. Align both CX and customer service through shared data, journey mapping, and closed-loop workflows to strengthen loyalty and long-term growth. What are Customer Experience and Customer Service? Customer service and customer experience (CX) are often used interchangeably, yet they serve different purposes in shaping how customers perceive a brand. Customer service focuses on helping customers solve immediate issues during specific interactions, typically after a purchase and usually initiated by the customer. In contrast, customer experience (CX) represents the broader, proactive orchestration of every interaction across the entire journey, shaping how customers perceive and connect with the brand. Understanding the difference between customer service and customer experience clarifies ownership, measurement, and investment. When teams align service efficiency with a strong end-to-end experience, they can reduce friction, strengthen relationships, and deliver the kind of loyalty-driven growth that defines exceptional customer success. On-Demand Webinar CX Insights How to Spot Customer Churn Before It Happens

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