Market Research

How to Measure Brand Awareness in Modern Marketing Environments

When awareness of your brand enters the conversation in any marketing campaign, it revolves aro...

Gordon Polovin

September 11, 2024 | 12 MIN READ

Best Practices

Customer Experience

How Businesses Should Navigate Social Media in 2025

Social media is no longer social. The big names like Instagram, Facebook and TikTok have evolve...

Jake Burgess

December 20, 2024 | 5 MIN READ

Customer Experience

Are You Cashing In On Your Brand Equity?

From a marketing perspective—and far beyond—brand equity is the value of the brand itself. ...

LeTeisha Newton

May 18, 2023 | 7 MIN READ

Best Practices

Customer Experience

Employee Engagement

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and visio...

LeTeisha Newton

September 24, 2022 | 7 MIN READ

Customer Experience

Market Research

5 Storytelling Examples Connecting Brand & Customer Journey

Your customers are exposed to branding everywhere. Storytelling is one way to connect your bran...

Jenn Goddu

November 18, 2024 | 5 MIN READ

Best Practices

Customer Experience

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit recor...

Jenn Goddu

September 15, 2022 | 5 MIN READ

About Sogolytics

Welcome to Sogolytics!

Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things u...

Melissa Krut

August 21, 2022 | 5 MIN READ

Customer Experience

Market Research

Survey Types

Brand Identity: The What, Why, When, and How (With Examples!)

The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand ...

Jacob Simkovich

April 10, 2022 | 4 MIN READ

Best Practices

Customer Experience

Market Research

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and r...

Jacob Simkovich

February 24, 2022 | 5 MIN READ

About Sogolytics

Best Practices

General

Before You Host Another Webinar, Consider This

Hosting a webinar can be a great way to connect with customers or promote your brand. However, ...

Shrutika Desai

December 7, 2021 | 4 MIN READ