General

Market Research

The Flood of Content and Why We Can’t Stop Creating More

As the 2020 pandemic leaks into 2021, one trend stands out. People sheltering at home need cont...

Kathy Edens

March 28, 2024 | 6 MIN READ

Customer Experience

Market Research

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that busines...

Gordon Polovin

June 8, 2023 | 7 MIN READ

Best Practices

Employee Engagement

Do a Good Job Leveraging Praise in Employee Engagement

You’re not about to put a smiley face sticker or stamp a star on an employee’s report. At l...

Jenn Goddu

June 2, 2023 | 5 MIN READ

Employee Engagement

Emotional Intelligence Leadership: 6 Tips

To use the movie trailer phrase, "In a world where..." context is critical. Emotional intellige...

Jenn Goddu

February 15, 2023 | 5 MIN READ

Employee Engagement

Employee Feedback: Examples to Boost Company Culture and ROI

What is employee feedback? Employee retention is a foundation stone of a healthy ROI. Hiring, ...

Gordon Polovin

April 24, 2025 | 9 MIN READ

Employee Engagement

General

Emotional Intelligence Can Be Learned

The global pandemic has tested the best of us. No matter where we work, or at what level, we’...

Jenn Goddu

January 26, 2024 | 5 MIN READ

Employee Engagement

General

Emotional Intelligence in Leadership: Why EQ Matters Today

Our understanding of emotional intelligence is 30 years old. The question now is, "What is the ...

Jenn Goddu

May 7, 2025 | 11 MIN READ

Customer Experience

Market Research

Website Feedback: The Omnipresent Nudge of Modern Marketing

What is website feedback? Website feedback -- a subset of customer feedback -- relates to obta...

Gordon Polovin

December 2, 2022 | 9 MIN READ

About Sogolytics

General

Healthcare

Generational Views on the Impact of COVID-19: A SogoStudy

At the start of every new year, we are encouraged to pause and reflect on the past year. Reflec...

Sacha Gragg

April 29, 2025 | 2 MIN READ

About Sogolytics

The GIFt of Building Culture Through Communication

Most organizations use an app or online messaging service (Microsoft Teams, Slack, etc.) to com...

Adam Spencer

January 6, 2021 | 3 MIN READ