Results for : communication

DEI in Marketing: Inclusive Holiday Campaigns

Jamie is a conscious consumer in her personal shopping. When tasked with finding a new IT support vendor, she brings her commitment to purchasing with positive social, economic, and environmental impact to the recommendations she makes to her team. She exemplifies the changing demands you face from B2C or B2B…

GIFs That Keep on Giving Positive Corporate Culture

To start with, you should know that I’m on team “gif” versus “jiff”. Wordplay and beyond, bear with me as I step outside my normal blog post style here. (Or maybe this is the real normal? 😉) My colleagues will probably recognize right away why I chose this GIF to…

The Importance of Transparency in CX and EX

Trust is the cornerstone of any successful organization. But in the digital era it is also increasingly hard to define and manage. Skepticism is the norm and concepts like transparency and privacy are almost always reported negatively. Breaches. Scandals. Fraud. With public perception overwhelmingly sitting at one end of the…

Why Global Companies Need Multilingual Surveys

In today's global markets, many companies do business all around the world - which means working with diverse customer segments, each with different geographic, cultural, and language profiles. To better understand these audiences and ensure your company continues to provide the best customer experience (CX) possible, it's important to get…

How and When to Apologize to Customers

Your business doesn’t want to make mistakes, yet failures do happen. A well-timed and genuine apology can help the business recover with customers. But issuing a public apology isn’t always the right answer. This article discusses exactly how and when to apologize to customers in order to have the most…

Shisa Kanko: Mastering External Communications with Japanese Train Drivers

Miscommunication with your customers, clients, and partners can be fatal. Social media gaffes can go viral; jokey comments can sneak into serious emails; misguided sales pitches can fall flat on their face. When we looked at managing internal miscommunication, the best solution was unanimously a cultural change: encouraging employees to…

Avoiding Mixed Messages in the Workplace: It’s a Culture Thing

Poor communication is a fast-track method for resentment, low motivation, mistakes and tension in the workplace. It’s important to understand that miscommunication is not easily contained; in reality, it cascades exponentially. We’ve all seen it happen: Boss miscommunicates to employee, who then spreads it to customers or colleagues, and then it spreads…

Much Ado About Active Listening in the Workplace

Look into employee engagement and you’re likely to read this advice: Listen to your employees. Your reaction is probably a self-congratulatory “I do!” Listening is easy, right? Only, you might not be actively listening, and that can make a real difference. Read on to find out what we mean by…

The Social Spread: Fake News and the Social Media Wildfire

In the age of digital communications, fast content is coming at us from all sides. So while you might still have the latest edition of The New York Times being dropped off at your doorstep, for many, that's an artifact from the same era as dinosaurs. Instead, we live in a…

Culture and Credulity: Putting Fake News Out of Business

News - fake or genuine - comes at us from all directions, day and night, as part of the digital network integrated into our lifestyles. In some cases it hits a soft spot, creating an audience reaction and leaving considerable emotional residue long after the announcement has faded - even…

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