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Results for : communication

The Patient Experience and Grief

Scenario: Following a routine check-up, a woman's doctor asks how she's dealing with her husband’s failing health. She's been asked this question many times before, and has always smiled and replied, “We’ve got this!” Today, she informs her doctor between sobs that her husband passed just a few weeks before, and…

Holiday Marketplace: Tradition, Innovation, and Getting It Right

"The holidays are here" is a phrase we hear a lot around this time of year, but it's fair to say that the holidays are never too far off. "The holidays" is frequently used to replace "Christmas but not only" and "all that end-of-year-start-of-year stuff" -- probably a smart replacement…

Reasons to Celebrate: September Is…

Looking for reasons to celebrate in times of transition? For many, September means the end of summer and the start of school, plus an early holiday weekend that inspires end-of-season vacations and wardrobe changes. From remembrance and reflection to cooler temps and incoming foliage, September has plenty in store for…

Reasons to Celebrate: August Is…

Looking for reasons to celebrate? You might find them in unexpected places! As updates, changes, and challenges roll in, we're all working to stay balanced. To keep an eye on the positives, we're continuing our series on reasons to celebrate! From inspiring marketing messages to employee programming and from prompting…

Why Focus on HR and Marketing Alignment?

There are so many stories out there about the importance of alignment between marketing and sales. But there is another necessary organizational partnership that often gets overlooked. Human resources and marketing are distinct departments at almost every company. But with teams working independently and not using each other as resources,…

From TV to CX: Know Your Audience

I’m sure you've heard the cliche of a movie or TV show being referred to as a “love letter” to the location in which the story takes place — shots of dimmed street lamps, rapid cuts to cityscapes, panning shots of scenic landscapes, overt name-drops of venues or street names,…

How to Keep Your School’s Parent Teacher Organization Engaged

As the pandemic wanes in the U.S., school administrators and faculty are looking forward to students returning full-time and in-person for the upcoming school year. And after the past 18 months, your school’s PTO/PTA members are ready to get back to business. While not every parent has time or energy…

Reasons to Celebrate: July Is…

Looking for reasons to celebrate? We've got plenty! As our ongoing quest for balance continues, we're all working through challenges and opportunities -- personally, socially, professionally -- and it's always useful to reflect on what's important, to brighten the mood without striking the wrong chord. Whether you're seeking inspiration or…

The Company Culture Confusion Conundrum

Much has been written about the value of company culture. A solid organizational culture encourages good work and happy employees while making retention and recruitment easier. So, most businesses are on board with the idea of having a company culture. The problem is when there is company culture confusion, which…

Responding to Negative Feedback

The negative feedback arena is vast because it embraces customers and employees — the lifeblood of every business — but is it an essential consideration with all else going on? “Essential” is an understatement; crucial is more to the point. Reacting to peoples’ comments about missteps in your operations can…

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