Best Practices

Market Research

How to Create a Marketing Strategy for a New Business

If you’re trying to market or promote a brand new business, what do you do? Where do you star...

Cherie Foo

July 11, 2023 | 8 MIN READ

Best Practices

Customer Experience

Leveraging CX Insights During Inflation

Over the last few years, the economic circumstances of the world have been in a constant state ...

Disha Sanghvi

December 22, 2022 | 6 MIN READ

About Sogolytics

General

GOALLLLLS: World Cup Experience

The 2022 World Cup is over! How do you feel? Yay! What an awesome event! Yay! So glad...

Sogolytics

December 20, 2022 | 5 MIN READ

Best Practices

Market Research

Product-Market Fit: Why it Really Matters

If you’re working on a business idea, or you’ve been talking to folks in the start-up space...

Cherie Foo

December 20, 2022 | 7 MIN READ

Best Practices

Customer Experience

Market Research

How to Launch Your App Successfully in 2025

If you build it, they will come -- right? Unsurprisingly, app developers often demonstrate a...

Gordon Polovin

December 20, 2024 | 15 MIN READ

Best Practices

Customer Experience

Retail

Why Retail Customer Experience Matters

Customer experience, as a whole, has become the key differentiator for most customers. In fa...

Gordon Polovin

October 23, 2024 | 11 MIN READ

Best Practices

Customer Experience

Retail

Price Discount Holidays and Retail Experience

Holidays, holidays, holidays! We can't say it enough. Who, you may ask, is "we"? It's both t...

Gordon Polovin

December 6, 2022 | 8 MIN READ

Best Practices

Customer Experience

Rentals and Reviews: Boosting Guest Satisfaction

If you’re managing rental housing, you definitely understand how important feedback and revie...

Cherie Foo

November 22, 2022 | 8 MIN READ

Real Estate

Airbnb’s Impact on the Rental Landscape

Before Airbnb and Vrbo came about, the rental landscape was drastically different. For one t...

Cherie Foo

November 10, 2022 | 6 MIN READ

Best Practices

Customer Experience

Technology

Travel and Hospitality

How To Use Tech To Delight Your Guests

It’s 2022, and it’s time for hotels to step it up. Gone are the days of making your gues...

Cherie Foo

May 30, 2023 | 8 MIN READ