Best Practices

Customer Experience

General

Think small: Valuing service in the new normal

In a week that included both the Martin Luther King, Jr. holiday -- celebrated as the National ...

Melissa Krut

January 23, 2021 | 6 MIN READ

Customer Experience

Market Research

Connecting Customer Perception to Your Marketing Program

You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...

Gordon Polovin

December 2, 2022 | 8 MIN READ

Customer Experience

Market Research

Harnessing Brand Image to Gain a Competitive Advantage

The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...

Gordon Polovin

June 8, 2023 | 7 MIN READ

Customer Experience

Market Research

Skyrocket your online business with these types of marketing collateral

Savvy marketers enter competitive segments armed with tools and weapons that keep them at the c...

Gordon Polovin

March 28, 2024 | 5 MIN READ

Customer Experience

Market Research

Market Research Bias and the Customer Experience

Every active company focuses on perfecting their market segment customer experience (CX). This ...

Gordon Polovin

June 3, 2023 | 6 MIN READ

Customer Experience

General

Five Ways to Adapt to a Christmas in Lockdown

While many of us have up Christmas trees and other holiday decorations already, recent headline...

Jake Burgess

December 2, 2022 | 6 MIN READ

Customer Experience

Transactional vs. Relational NPS

Whether Transactional or Relational,  Net Promoter Score (NPS) has a massive advantage in the ...

Gordon Polovin

June 7, 2023 | 6 MIN READ

Customer Experience

How many different ways can you look at customer relationships?

Every business's goal is to develop an unshakeable customer relationship that defines the best ...

Gordon Polovin

September 13, 2023 | 6 MIN READ

Customer Experience

The 2020 Guide to Seasonal Delight Despite the Distance, Customer Edition

The holiday season is upon us. In 2020 that means kids aren’t supposed to hug mall Santas and...

Jenn Goddu

November 16, 2020 | 6 MIN READ

Customer Experience

How to Conduct a CX Audit to Improve Service Quality

Businesses that provide an excellent customer experience (CX) have better sales and brand l...

Richard Conn

September 4, 2023 | 8 MIN READ