Feature Focus

Becoming Bernadette — Using Rules & Alerts in a Post-Information World

New York Times columnist Thomas Friedman loves Bernadette, a waitress at one of his favorite di...

Sogolytics

November 21, 2022 | 2 MIN READ

Feature Focus

Online Surveys and the Alabama Effect: Never Ask What You Already Know

Recently, my friend Bill purchased a new computer over the internet. To his delight, three days...

Sogolytics

November 21, 2022 | 3 MIN READ

General

Role of Social Media in Customer Research

The explosion of social media has taken the world by storm. Social media offers valuable insigh...

Sogolytics Blogs

September 24, 2019 | 2 MIN READ

Survey Types

Sitting on a customer goldmine

Have you ever wondered why the phones aren’t ringing? Why sales are extremely slow, making it...

Sogolytics Blogs

December 5, 2022 | 2 MIN READ

Best Practices

Find New Customers

Before we can find new customers and increase sales, we need to understand exactly who our cust...

Sogolytics Blogs

December 6, 2022 | 1 MIN READ