Results for : Data security

How to Balance Privacy and Personalization

Generic is out, custom is in, and customer experience is king. As a result, businesses today strive to provide tailored experiences that make customers feel like VIPs. However, customer privacy is also a top concern, and it's essential for businesses to navigate this delicate dance. In this article, we'll explore…

Building Customer Trust, Navigating Data Privacy

In today's digital age, where our personal information is constantly collected and shared, privacy has become a big concern for everyone. Many governments have also stepped in to protect customer data by passing privacy regulations. Think the General Data Protection Regulation (GDPR) in Europe and California-specific laws like the California…

How Can Forms Help with Lead Generation?

For a modern company strategizing its marketing program’s reach, the world is the size of a village. Thus, any segment appears fair game, and access to customer buying power is unlimited. Yes, that's one side of the coin - the optimist's view of things. The other (less glowing perspective) is…

7 Data Security Tips for Patients

Meet Unsafe Urkel. He’s always doing the wrong things when it comes to securing his data. He’s that guy who writes his passwords on sticky notes and leaves them out in the open for anyone to see. Urkel likes to use the same password for everything and doesn’t think twice…

Protecting Consumers in a Data-Insecure World

Data breaches are terrifying -- most of all, perhaps, because they do happen -- despite the best efforts of cybersecurity professionals and other experts. Because data is one of today's most valuable commodities, companies have a responsibility to protect the personal information of their customers and employees. Failure to do…

Use it or Lose it: Personalization in Practice

As the CEO of TriedBlu Consultancy and a tech-savvy consumer, John understands the importance of personalization in today's world. A passionate advocate for using technology to improve the customer and employee experience, he has over 20 years of experience working with companies of all sizes to implement innovative solutions that…

Personalization vs. Privacy: Building the Balance

Customers want personalized and contextualized experiences, but as awareness of security threats grows, they are becoming more wary about sharing sensitive data and protecting their privacy. The conflict here is obvious: Personalization may be essential to improving customer experience, but that customization is powered by -- you guessed it --…

8 Critical Data Security Best Practices

Imagine that your house is a mess. What to do? You hire a cleaning service, and soon you wonder how you lived without them. They do amazing work, and you love the way they do things automatically without you having to tell them. In short, they are perfect. Except for…

Building Customer Trust: Marketing Your Privacy and Security Practices

Sogolytics · Building Customer Trust: Marketing Your Privacy and Security Practices | Sogolytics BlogCast Why do your customers choose to buy from you? If you thought, “because I have a great product that meets their needs”, you’d be surprised to learn that isn't enough anymore. Today, many consumers will only…

Integrating Cybersecurity into the Employee Experience is Crucial on Many Levels

Cybercriminals are attacking company security defense systems from every direction, and they do it with an evolving ingenuity that frequently upstages our best efforts. Once they penetrate the first level in the network, there's no knowing the routes their malware can take and the damage it can cause. Businesses in…

This site uses cookies: Find out more.