Results for : entrepreneur

New Business – But First, Market Research

Starting a business? Take it from us—you should never commit to an idea without first doing market research. Why is market research important? In a nutshell, it helps you understand the industry that you’ll potentially be entering, and allows you to further develop your idea and flesh it out in…

Target Audience 101: Find Your Ideal Customers

Regardless of the type of business you’re running, it’s important to figure out who your target audience is, as well as what makes them tick. Why is this the case? If you want to be successful, you'll need to tailor and market your products and services to meet the needs…

5 Tips on Starting a Business in 2023

So you’ve got a wicked new idea that you think will earn you big bucks, and you can’t wait to get started. Before you rush into anything, you should first ask yourself: Do you have your market sizing done? A fallback plan? Enough savings to tide you over, in case…

How to Write a Business Plan (And Why It’s Important)

Need to create a business plan, but not sure how to get started? You’ve come to the right place. In this article, we will teach you how to go about writing a business plan, and also discuss why doing so is important. Think of your business plan as the building…

Start a Business: 8 Steps from Start to Launch

So you want to start a business, but you don’t actually know how. In this article, we’ll walk you through the entire process of starting a business, from planning to launch. Here are the steps on how to start a business: Decide on your business and business model Research, research,…

Does Business Success Require Growth?

In recent years, growth is the granddaddy of all business buzzwords. If you’re not growing, you’re dying. If you’re not a millionaire, you’re broke. If you don’t employ a bazillion people, you’re basically a pumped up freelancer. Et cetera. Where has this come from? When did we start using the…

Steer Your EntrepreneurSHIP: An Exercise in Professional Development

When we think about entrepreneurship, we think of an enterprising individual with dreams of making a new company highly successful. We imagine being the boss and making our own rules. Sure, it’s about that, and so much more. Social media is filled with self-made millionaires who took a simple idea…

Steer Your EntrepreneurSHIP: Which TV Character Should You Hire?

Entrepreneurship isn’t the easiest route for anyone, but the benefits are extremely rewarding for those who stay the course. We’ve been charting the way with our EntrepreneurSHIP series to help you navigate these waters and learn what it takes to succeed. It may surprise you that we're tackling employee experience…

Steer the EntrepreneurSHIP: What Kind of Entrepreneur Are You?

Understanding who you are is an important endeavor, and vitally important when it comes to the entrepreneurial spirt. What are your aspirations? Where do you begin? No matter how successful the business owner, they all started off with the same questions. To begin with: An entrepreneur is someone who creates…

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