Customer Experience

The Ultimate Framework for Customer Experience Management: A Comprehensive Guide

As customers, we all want better experiences. As businesses, we want to provide those experienc...

Gordon Polovin

October 1, 2024 | 18 MIN READ

Customer Experience

Buyer Journey vs. Customer Journey: Key Differences and Why They Matter

Let's face it: Your prospective customers don't just wake up one day and suddenly decide to buy...

Kashyap Vyas

September 11, 2024 | 14 MIN READ

Customer Experience

5 Steps for Successful Omnichannel CX

Want customers? Meet them where they are! With rapidly evolving customer expectations, it's saf...

Gordon Polovin

September 13, 2023 | 11 MIN READ

Best Practices

Customer Experience

Employee Engagement

The Importance of Experience Design Today

Are you familiar with the idea of experience design? If you've been tracking trends, you know t...

Gordon Polovin

July 24, 2023 | 9 MIN READ

Best Practices

Customer Experience

Top 5 Tips for Customer Journey Mapping

Want to learn the progression of interactions a customer has with your brand? You can chart out...

Gordon Polovin

July 19, 2023 | 9 MIN READ

Best Practices

Consulting

Customer Experience

How to Choose the Right CX Consultant

The customer experience (CX) embraces a network of touchpoints (TPs) that customers follow from...

Gordon Polovin

March 15, 2023 | 10 MIN READ

Customer Experience

What Scary Movies Tell Us About CX

There are many people in the world who love a good scare, and there are plenty more people who ...

LeTeisha Newton

October 13, 2023 | 8 MIN READ

Customer Experience

Financial Services

Customer Experience (CX) Trends in Financial Services in 2025

It's the busiest shopping season of the year, and companies are working hard to get you to spen...

Gordon Polovin

December 20, 2024 | 10 MIN READ

Customer Experience

The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty

Want more customers -- and more loyal customers? Of course. Customer experience (CX) in comp...

Gordon Polovin

May 8, 2023 | 11 MIN READ

Customer Experience

How do customer touchpoints drive marketing strategies in a competitive environment?

What is a customer touchpoint? Imagine this—you leave by car from your home in Boca Raton. Y...

Gordon Polovin

May 26, 2023 | 9 MIN READ