What if you could receive ongoing feedback without any effort?
Okay, maybe a little effort up front, but more like a set-it-and-forget-it kind of deal…
We’ve got you covered! Were you able to join our recent session Learn More: The Power of Continuous Feedback? Start there, then check out the tips below!
All the feedback, all the time
Let’s be clear: Sometimes you do need to reach out directly for feedback. You might send email or SMS invitations, make a phone call, or even (gasp!) meet with someone in person. There’s nothing wrong with this — we love the omnichannel approach to feedback collection!
But how many channels are you really using?
Continuous feedback is different from many other methods in that you can set up the channel and the feedback just keeps coming in. Magic, right? Here we’ll cover a few options for continuous feedback collection.
- Website Feedback Survey
- Pop-Up Survey
- Email Signature
- QR Codes
- Pulse Check
Continuous feedback method 1: Website feedback survey
What is it? A website feedback survey can be added to your website as a small icon that encourages visitors to share feedback. Once they click the icon or tab, the survey pops up and collects their comments.
Why would I do that? If you’ve got a website, you know that it needs to be in great shape around the clock. If visitors encounter technical issues like broken links or check-out problems, you need to know right away. A website feedback survey enables visitors to report issues and ask questions at any time.
How do you do it? After you’ve created your survey, publish through the Embed Pop-Up method and choose Website Feedback Survey. From here, you’ll be able to customize the icon so it matches your website. At the end of the publishing wizard, you’ll get an embed code to add to your website.
Bonus: Once you’ve created your project as a website feedback survey, a hidden question will automatically be added to capture the page a visitor was viewing when they shared the feedback. Nice, right?
Continuous feedback method 2: Pop-up survey
What is it? A pop-up survey can appear on the site of your choice and may be activated for any number of reasons. As the name suggests, it can simply pop up at just the right moment to start a conversation or collect feedback.
Why would I do that? Imagine that someone’s been looking at your website pricing page and decides to exit. Wait! Why? Find out by popping up a short survey that asks what else they were looking for. Or, maybe you have a special initiative to reach out to website visitors whose browser is set to Spanish… or who visit on a Tuesday… or who live in France. You get the idea. 😉
How do you do it? Create a short survey for this one, then launch through the Embed Pop-up method on the Publish page. You’ll customize the display to match your website, then walk through the wizard to choose the conditions that should trigger the pop-up to, well, pop up! Once you’re through, you’ll end up with a code that can be embedded on your site.
Bonus: There are lots and lots of possible conditions and combinations of conditions that you can use to trigger a pop-up. You might consider the visitor details, frequency, timing, and conditions (like cookies and HTML on the site). Plus (super fancy!) you may also choose to pre-populate cookies from your site into survey responses.
Continuous feedback method 3: Email signature
What is it? You send email, right? An email signature is a great place to offer recipients the chance to share feedback with you, especially in response to the kind of service you’re providing.
Why would I do that? While there’s already an easy way to provide feedback to anyone who sends you an email (hit reply!), feedback to an email signature survey may be completely anonymous — unlike email. Whether you’re working with someone internally or externally, the invitation for them to share candid feedback with you may be really helpful in identifying opportunities for improvement — and opportunities to celebrate!
How do you do it? The easiest way to collect feedback in your email signature is to create a quick satisfaction-style survey and simply add the link to your signature block. If you’re the only one collecting feedback, then it’s a pretty simple survey! If you’re using the same survey for multiple people, though, you can use URL-Based Pre-Population to pre-fill in the name of the person receiving the feedback and Piping to make it super clear to the participant that they’re sharing feedback about that person specifically. This is a great method if you’d like to ask multiple questions — a rating question followed by an open-ended question is ideal.
Bonus: If you want to keep it extra simple for participants, though, you may choose to hyperlink a smiley rating scale in your signature. In this case, you’ll also use URL-Based Pre-Population to create a different link for each emoji. In just one click, the rating is recorded.
Continuous feedback method 4: QR code
What is it? Pretty confident that you know all about this one! We see QR codes everywhere these days as passive data collection opportunities, enter-to-win forms, and learn-more links.
Why would I do that? A QR code is a simple and easy way for people to share feedback in the moment. On the active outreach front, you might use a QR code at the end of a presentation to ask for attendee feedback. On the more passive continuous feedback front, though, you might post a QR code in your branch lobby, provider waiting room, or event venue to ask folks for their feedback on the scene in real time.
How do you do it? While QR codes can seem fancy, this is one of the easiest options to roll out instantly. Whenever you create a Shareable URL, you’ll see a QR code option right beside it.
Bonus: If you create multiple Shareable URLs for a single survey, each will have its own QR code. So, if you create a ‘Lobby’ code and an ‘Event Venue’ code for the same project, you’ll be able to find out which code collects more feedback and how visitors’ experiences vary by location.
Continuous feedback method 5: Pulse check
What is it? This is perhaps the most sophisticated continuous feedback method shared here, but that doesn’t mean it’s complicated! A pulse check is a periodic survey that goes out to the same group of people over time, asking them a consistent question (or three!) to keep track of how things are going. Employee pulse surveys, for example, might go out once a month to your current team members.
Why would I do that? Even if your team has scheduled a regular annual engagement survey, performance reviews, and maybe even a 360 feedback survey across your planning calendar, the employee journey happens every single day. At any moment, employees may have feedback to share, and the more closely you’re listening, the more likely they are to share, feel supported, and stick around.
How do you do it? Once you’ve set up your employee pulse survey (check our Template Bank for examples!), you can set up recurring invitation delivery. This option works with a saved Contact List and automates the delivery process so that invitations go out on a daily, weekly, monthly, or yearly. Invitations go out, and data comes in!
Bonus: Want to check trends over time? Review by response period in the Omni report or check out the big picture on the EX Dashboard! Want to keep your Contact List updated dynamically? Keep it fresh by creating a dynamic Contact List that links to your Salesforce account, SFTP server, or another preferred database or directory.
Following up…
If you’ve read this far, you probably already know where we’re headed next: Once you collect all that data, be prepared to do something about it! You might send Instant Thanks messages to participants, set up Rules & Alerts to notify your team members when certain response conditions are met, and set up automated report delivery to keep everyone in the loop.
Beyond the tech tricks, though, be sure you’re ready to take action on the feedback you receive. There’s nothing worse than asking for feedback and then ignoring it. So get out there, get feedback, and get growing!
It’s go time! Try these options in your account today and connect with our team if you have any questions. Not a Sogolytics customer yet? Sign up for a free trial to start exploring today! Want to see more features? Request a demo to learn what else is possible with Sogolytics!
