Fitness

Market Research

Navigating Franchise Branding: Standing Out While Staying True to the Brand

Franchise ownership presents a unique challenge: while you benefit from an established brand wi...

Cherie Foo

July 17, 2025 | 10 MIN READ

Customer Experience

General

How Values Guide Consumer Buying Decisions

After moving to a new community, Annalise hunts for a new financial institution. She has many o...

Sogolytics

July 17, 2025 | 7 MIN READ

Market Research

How to Measure Brand Awareness in Modern Marketing Environments

When awareness of your brand enters the conversation in any marketing campaign, it revolves aro...

Gordon Polovin

September 11, 2024 | 12 MIN READ

Customer Experience

Better Brand Experiences for Customer Retention and Loyalty

Let’s make one thing clear: Creating better brand experiences is not just a desirable goal; i...

LeTeisha Newton

December 22, 2023 | 8 MIN READ

Customer Experience

Market Research

How Leaders Affect Customer Brand Experience

Whew, it’s been a long road, but we made it! We’re on the home stretch now in our Leadershi...

LeTeisha Newton

September 8, 2023 | 8 MIN READ

Best Practices

Customer Experience

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most diffi...

Cherie Foo

June 11, 2024 | 9 MIN READ

About Sogolytics

Brandstanding: Why It’s Time to Check Yourself

Sogolytics · Brandstanding: Why It's Time to Check Yourself | Sogolytics BlogCast Who car...

Melissa Krut

July 6, 2023 | 7 MIN READ

Best Practices

Customer Experience

Employee Engagement

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and visio...

LeTeisha Newton

September 24, 2022 | 7 MIN READ

Best Practices

Customer Experience

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit recor...

Jenn Goddu

September 15, 2022 | 5 MIN READ

About Sogolytics

Welcome to Sogolytics!

Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things u...

Melissa Krut

August 21, 2022 | 5 MIN READ